ROLE SUMMARY

　　Where EMPATHY MEETS EXCELLENCE: Pfizer created a Customer Relationship Management (CRM) and Audience Center of Excellence to enable and drive a new standard for health care provider (HCP), consumer, and patient engagement in pharma. This team, part of the Chief Marketing Office (CMO), partners with cross-functional leaders to collaborate and redefine our engagement strategies and provide exceptionally timely, differentiated, and relevant messages that drive deeper relationships and support across inbound and outbound consumer, patient and HCP experiences to positively impact health outcomes both in the US and Internationally.

　　The Director, US Specialty Care HCP CRM Strategy Lead is responsible for developing a world class, direct to HCP communication Center of Excellence across the products in this business unit. As a member of the US HCP CRM Strategy team, this role will partner with product marketing teams and collaborate with Customer Facing Colleagues (CFCs) to translate and support their respective marketing and sales objectives and strategies into the CRM channel strategy, including email, direct mail, and SMS among other channels. The role will optimize and personalize CRM strategies to enable and amplify relationships between HCPs and Pfizer that are grounded in relevant information and engagement and fostered by each customer segment's unique journey. Additionally this role will lead and manage 2 direct reports (senior manager).

　　This is a new role within the Chief Marketing Office, reporting to the Senior Director, US HCP CRM Strategy Lead. Success in this role will include the successful scaling of proven disruptive innovation.

　　ROLE RESPONSIBILITIES

　　Serve as the Specialty Care HCP CRM lead and drive Specialty Care HCP CRM strategies and priorities to ensure success in driving deeper relationships with HCPs for key brands. Also ensure that business unit, brand and HCP level insights are communicated and considered in Specialty Care planning and strategiesCollaborate with a broad range of commercial teams and cross-functional partners involved with the development and execution of CRM-related strategies and activities. Partner with Specialty Care marketing / commercial teams to:Develop business unit strategy and action on the comprehensive plan to manage Pfizer interactions with HCPs across touchpoints, including campaigns, customer journey and omnichannel orchestration, personalization and decisioningDefine the necessary data attributes and audiences for the HCP CRM strategy and partner cross-functionally to implement and leverage the data attributesLead the Specialty Care ideation and partner to execute on CRM programsLead the development of strategies for sustained HCP engagement within context of these programsLead the Specialty Care ideation on the broader customer value proposition by identifying and articulating engagement opportunities across the omnichannel marketing funnel for different products and suggest CRM strategies, tactics and models to address opportunitiesOversee the testing, validation, and execution HCP engagement initiativesSegment HCPs into homogenous archetypes across the business unit portfolio of productsCreate standardized approach to full funnel marketing campaignsCreate standardized reports to optimize campaigns and share with key stakeholdersOptimize campaigns based upon tests and insightsDefine Specialty Care HCP CRM best practices and socialize them within the marketing organization, Customer Facing Colleague organization and beyondScale data best practice CRM approaches and opportunities for the Specialty Care product teamsPartner with Specialty Care product marketing, analytics, paid media, and digital to create data-driven HCP omni-channel communication and experiences based upon the target's individual needsOptimize HCP KPIs across journey planning, activation, measurement and optimization, including volumes and prescribing mixApply scaled insights and CRM execution across the HCP adoption pathIdentify experience friction points across omnichannel journeys for HCPs and assess where CRM can play a role to increase engagement, conversion and Life Time Value (LTV)Audit existing lifecycle content types & content quality to identify gaps and opportunitiesFacilitate the monitoring of CRM and customer engagement strategy and tactic effectiveness in the Specialty Care business unit, in collaboration with Business Insights & Reporting. Continuously evaluate effectiveness of CRM strategies in order to inform and adapt CRM programs and strategies for the business unitManage relationships with internal cross-functional colleagues and CoLab to leverage their expertise and ensure successful execution of CRM initiativesLead cross-functional team to own and co-create user centric solutions resulting in enhanced HCP engagementsAct as a key enabler in building a strong culture and driving the Chief Marketing Office's disruptive innovation agendaStay informed about industry trends and emerging CRM technologies, proactively identifying opportunities for innovation and growthCollaborate closely with stakeholders within the Chief Marketing Office organization and other organizations within Pfizer, including:Product Marketing teams to ensure alignment with brand strategies and tacticsCustomer Facing Colleagues to ensure alignment with customer engagements and sales strategiesCommercial Analytics to define the modeling and audience strategy to optimize reporting, performance analytics and precision marketingDigital to ensure alignment of CRM approach with broader data strategy and HCP experienceLead and manage a team of 2 colleagues who provide CRM support across this BU, coaching and developing them to build capabilities and deliver exceptional performance

　　BASIC QUALIFICATIONS

　　Bachelor's degree with 10+ years of relevant experienceGeneral knowledge of the pharmaceutical industry and healthcare environmentPharmaceutical business leadership, including experience in strategy development and interaction with customersStrong knowledge of CRM principles, strategies, and best practices, with a focus on customer segmentation and personalizationProficiency in CRM platforms, marketing automation tools, and analytics software to effectively manage customer data and campaign executionExperience designing and executing HCP, consumer or patient CRM campaigns including customer journeys, batch campaigns, and new product introductionsExperience testing and optimizing campaigns over time to maximize response rates and ROIDemonstrate a human-centered mindset - being obsessed with the customerWillingness to experiment, and comfortable creating a 'fail fast, learn fast' cultureCourage to provide objective opinions, especially when evaluating go/no-go innovation decisionsExperience partnering closely with Medical, Legal, Regulatory and Compliance to execute campaigns within guidelinesPrior success navigating large matrixed organization and collaborating across multiple, diverse stakeholders to drive resultsLead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable teams to achieve successful deliveryProven ability to lead teams, build coalitions and develop strong partnerships across functionsDemonstrate a breadth of diverse leadership experiences and capabilities including: the ability to effectively influence senior leaders and colleagues at all levels of the organizationExhibit a strong executive presence and demonstrated ability to develop and coach othersDemonstrated business acumen, strong analytical skills, strategic mindset and conceptual problem-solving skillsOversee and guide the work of other colleagues to achieve meaningful outcomes and create business impactDemonstrate ability to thrive under pressure, take accountability and meet deadlinesSelf-motivated with demonstrated ability to execute with speed and high qualityDiscretion and trustworthiness in dealing with confidential informationTrack record demonstrating strong collaboration and communications skills; outstanding writing and presentation skillsStrong project and time management and organizational skillsRole model for the Pfizer Values (Courage, Excellence, Equity, Joy)

　　PREFERRED QUALIFICATIONS

　　MBA or relevant advance degree preferredDeep understanding of the pharmaceutical industry and/or healthcare ecosystemPharmaceutical marketing experience is an advantageExperience launching disruptive innovation in a customer-centric industryComfortable working and performing within emerging, evolving and ambiguous environmentsGCMA experience preferred

　　Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

　　NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

　　Occasional travel (≤20% travel required)

　　Additional Details

　　- Last Date to Apply: November 9th

　　- Location: Onsite 2-3 days per week, New York City HQ, Boulder, CO, Tampa, FL, Collegeville, PA, Lake Forest, IL or San Francisco, CA

　　-Eligible for employee referral bonus

　　#LI-PF #HCPCRM #CRMStrategy

　　The annual base salary for this position ranges from $145,400.00 to $242,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

　　The annual base salary for this position in Tampa, FL ranges from $141,200.00 to $235,400.00.

　　Relocation assistance may be available based on business needs and/or eligibility.

　　Sunshine Act

　　Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

　　EEO & Employment Eligibility

　　Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

　　Marketing and Market Research