The world isn't standing still, and neither is Allstate. We're moving quickly, looking across our businesses and brands and taking bold steps to better serve customers' evolving needs. That's why now is an exciting time to join our team. As a leader in a corporation with 83,000 employees and agency force members, you'll have a hand in transforming not only Allstate but a dynamic industry. You'll have opportunities to take risks, challenge the status quo and shape the future for the greater good.
You'll do all this in an environment of excellence and the highest ethical standards - a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.
Everything we do at Allstate is driven by a shared purpose: to protect people from life's uncertainties so they can realize their hopes and dreams. For 89 years we've thrived by staying a step ahead of whatever's coming next - to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We've been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection. We are the Good Hands. We don't follow the trends. We set them.
Job Summary:
The Public Relations director reports to the SVP of Corporate Brand and leads a talented team passionate about telling Allstate's story and taking actions to create enduring connections with the brand,
Ever notice how many superheroes have nerdy alter egos? You'll find that same duality at Allstate. We've got the wisdom and expertise of an industry leader - with a near century under our belt inventing new and better ways to protect customers. Not to mention restoring their lives when things go awry, which adds a hefty dose of heart to all that brain power. And we've also got the courage we draw from our purpose: Our good hands empower people to achieve their hopes and dreams.
We're a source of comfort and confidence. An icon and an instigator. Does that sound like you, too?
Our job in Corporate Brand is to make sure this is the Allstate people see. To cut through the clutter in our info-saturated world and show them a company worthy of trust and admiration. The Director of Public Relations plays a pivotal role. And it takes a similar blend of savvy and boldness to grab attention and turn it into action and advocacy. Capture opportunities and create them. Stay ahead of strategies and invent your own as you lead a storied brand into the future.
Key Responsibilities:
Use data-driven approach to storytelling, media relations and reputation-building across stakeholders.Create sustainable campaigns and experiences to build brand affiliation, passion and advocacy.Provide strategic communication counseling to senior leaders. Build relationships with external partners, journalists, and influencers to positively position Allstate. Represent Allstate internally and externally to tell our story and build connections with stakeholders.Stay at the forefront of media landscape, cultural trends, PR and measurement strategies.
Supervisory Responsibilities:
This job has supervisory duties working with a distributed, remote team.
Education and Experience:
12+ years of public relations experience (Preferred)
Certificates, Licenses, Registrations:
No certification, license or registration is required for the job.
Functional Skills:
Expert knowledge of PR to drive business outcomes. Proven ability to create integrated PR campaigns that positively affect desired business outcomes Exceptional judgment and experience managing complex brand reputation issues.Strong influencing skills and consultation of senior leadership to utilize executive positioning to build Allstate's brand externally.Results-driven and adept at advancing transformational change.Passion for building brand love in low interaction business categories. Manage multiple priorities in a fast-paced, dynamic and changing business environment.Exceptional leadership skills with the ability to collaborate across teams and with diverse perspectives.Experience leading and managing cross-functional teams, including hybrid / remote teams.Strong motivational leader and developer of diverse talent.
Allstate prides itself on offering our employees a robust Total Rewards package which includes base salary. The base range offered for the role is: $165-220K and may vary based on internal equity, and job-related skills, knowledge and experience; among other factors. Other financial components may be added as part of the competitive compensation package, in addition to a full range of benefits, dependent on the level and position offered. The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
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Allstate generally does not sponsor individuals for employment-based visas for this position.
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