Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
Founded on the simple idea of creating innovative products that change the world,Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. Adobe is making the world more creative, productive, and personalized with artificial intelligence as a co-pilot that amplifies human ingenuity.
Inspired by the mission to bring creativity for all, Adobe Express is a new, all-in-one app that empowers everyone on the planet to make amazing work that stands out with generative AI features powered by Adobe Firefly. Everyone can now design flyers, TikTok videos, remove backgrounds, edit reels and more with the all-in-one Adobe Express.Create easier. Dream bigger.
As the Director of Partner Marketing for Adobe Express, you will hold a pivotal role in propelling the growth of Adobe Express through strategic partnerships. Your primary responsibility will be to develop a marketing plan for key partnerships to effectively reach, acquire, and onboard new customers to Adobe Express. We are seeking an experienced and customer-centric partner marketer who is driven by data and possesses a passion for crafting exceptional customer experiences. The ideal candidate should exhibit a deep commitment to customer obsession, product passion and take ownership of the business outcomes. This person should also demonstrate the ability to influence partner's marketing teams to improve the adoption of Adobe Express.
What you'll do
Strategic Partnership Framework:Partner with the Adobe Express leadership team and the Strategic Partnerships team to identify and align on key partnership opportunities for Adobe Express.Storytelling and Value Proposition:Be a compelling storyteller, effectively integrating Adobe Express's value proposition and customer benefits into partner pitch decks and subsequent partner marketing campaign executions. Marketing plan for key partnerships - Partner with the partner's marketing teams to develop a marketing plan to reach and acquire new customers for Adobe Express. Customer journey and funnel optimization:Drive for an optimal customer journey and funnel conversion by identifying and removing friction through experimentation and findings. Partner marketing playbook for Adobe Express - Develop a foundational partner marketing playbook for Adobe Express based on wins and takeaways.Partner management:Manage relationships with internal and external collaborators, particularly within the partnership ecosystem,unlocking partner value through co-marketing opportunities. Continuous Improvement:Develop and implement a continuous learning plan to identify growth drivers, areas for improvement, and potential pivots. Market Expertise:Cultivate a deep understanding of the business, customer segments, and market dynamics. Stay updated on market trends, competitive landscapes, and growth opportunities. Metrics and Success Measurement:Define key performance indicators (critical metrics) to measure the success of Adobe Express's strategic partnerships. The focus should be on their impact on core business performance, including monthly active members and revenue targets.
What you'll need to succeed
15+ years proven expertise in partnership co-marketing, product marketing, or go-to-market experience.Experience working within creative or entertainment domains.Excellent written and verbal skills - can work cross-functionally across sales, marketing, business development and product management teams.Track record of delivering effective marketing programs and messaging that demonstrate high impact.Able to distill complex ideas into powerful, relevant sales and customer-facing messaging.Data-driven marketer who uses key business insights to drive decision making.Self-starter, ability to make decisions while dealing with ambiguity.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world! You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity employer. We hire hard working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All. Learn more about our vision here.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $142,800 -- $287,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, [email protected] call (408) 536-3015.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.