Atlanta, GA, USA Req #39739
Wednesday, October 25, 2023
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.
Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.
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Gannett/USA Today Studios seeks a Director of Local Video to create compelling video content that engages and grows digital audiences. The ideal candidate should have deep expertise in local journalism and a nuanced understanding of the local news landscape. We require someone highly motivated to connect with communities through thoughtful, smartly creative, and often fast-moving videos that inform, uplift, delight, and educate.
This role demands substantial digital leadership experience, proficiency with data analytics, and the ability to execute video content strategies across multiple video teams. A genuine and creative commitment to driving engaging regional and local video content experiences across our platform and on social is essential. If you are passionate about telling stories through video to help communities better understand themselves, this is the opportunity for you.
The Director of Local Video will work closely with the VP of Video in developing strategies and overachieving goals. This person will also develop deep collaborative relationships across local property content leads, Audience growth leads, and staff.
The Director of Local Video should have experience in a digital or broadcast news environment, with proficiency in social video production. Fluency with analytics tools, including Google Analytics and Parse.ly, is necessary, along with polished communication and collaboration abilities. Preference will be given to those with proven success in developing audience growth strategies and fostering productive partnerships.
Responsibilities: Provide strategic direction and management of video content teams that create digital and live stream content across multiple local and regional newsrooms. Conceptualize and oversee special editorial projects aimed at enhancing local video impact and reach. Track performance metrics and generate regular reports on video view data. Oversee all facets of production, including writing, planning, logistics, technical direction, and editing. Lead the coordination of assignments, planning, and programming. Collaborate with multiple teams across the USA TODAY Network to align on video requests and ideas. Optimize video content to drive revenue across platforms including site, social media, and syndication. Partner with local and national ad sales team to answer client RFPs and ideate video opportunities for high value sponsorships. Requirements: Bachelor's degree in Journalism, Communications, or a related discipline. 10+ years of experience with 5-7 years in digital video roles and 2-3 years of management experience. Demonstrated editorial judgment and digital video production skills. Knowledge of key digital and social video platforms. Skilled in coverage planning and coordination. Ability to leverage data analytics to inform engagement strategies. Strong leadership, team management, and communication skills. Video production expertise, including writing, editing, and optimization for digital/social platforms. Proficiency with relevant technology such as CMS systems, digital video, and web analytics. Experience with tools like Adobe Premiere and Photoshop preferred. Employment is contingent on passing a post-offer, pre-employment background check. Application Instructions:
We are eager to learn more about you and how you fit this role. When you apply, don't limit your upload to a resume; show us what you've done. To do so, put together a single document file that includes the following, in this order:
Your resume - one to two pages. A cover letter that outlines how you would approach the job.
It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.
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Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at [email protected].