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Director of GTM Analytics & Insights
Director of GTM Analytics & Insights-July 2024
Denver
Jul 6, 2025
ABOUT EQUINIX, INC
Equinix is the world's digital infrastructure company. We enable digital leaders to connect with the right places, partners and possibilities.
10,000+ employees
Technology
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About Director of GTM Analytics & Insights

  CO Salary Range: USD 139,000.00 - 237,000.00 per year

  Director of GTM Analytics & Insights

  Equinix is the world's digital infrastructure company, operating 240+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

  We are a fast-growing global company with 20 years of continuous growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,100 networks and 3,000+ cloud and IT service providers in 32 countries spanning six continents.

  A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success.

  Job Summary

  As a member of the Go-To-Market (GTM) Insights & Analytics (IA) leadership team, you are responsible for ensuring the quality, integrity, & availability of data analysis & modelling related to EQIX's go-to-market strategies. Reporting directly to the Senior Director (Global Head) of Revenue Operations (RevOps) GTM IA, you will lead & guide the GTM Analytics team's robust analytical collaborations across RevOps & the Customer & Revenue Office, & leverage data-driven approaches to shape effective GTM strategies for sales, marketing, customer care, experience, success, & commercial operations, evaluating & providing actionable insights, driving consistent segmentation & targeting, and utilising predictive/prescriptive data science that empowers data-driven decisions driving predictable revenue acceleration through optimised customer experiences.

  Responsibilities

  Oversee & guide the full range of GTM Analytics & best practices

  Oversee & guide RevOps GTM analytics, leading a team of analytics professionals & leveraging industry best practices & advanced statistical analytical techniques, predictive & prescriptive AI/ML & technologies to analyse complex datasets, derive actionable insights, & shape effective segmentation, targeting, optimised customer experiences & revenue-accelerating GTM strategies

  Develop & execute a comprehensive analytics strategy aligned with company objectives

  Develop a comprehensive GTM analytical plan & roadmap by understanding company objectives, goals, & GTM priorities, identifying areas for analytics, engaging stakeholders, & defining measurable KPIsEvaluate data availability & quality, & identify suitable sources, systems, tools, & analytics techniques for reliable analysis, visualisation, forecasting, & decision-makingEstablish operational infrastructure/architecture with the DataOps team & build a skilled analytics team to execute data-driven approaches, plans & roadmap

  Establish & maintain strong analytical interlocks with relevant stakeholders

  Collaborate & position the team as the analytical point of contact with cross-functional RevOps & the Customer & Revenue Office priority stakeholders to gather input, align objectives, facilitate the adoption of interoperable practices & ensure consistent delivery of analytical GTM valueEffectively & regularly communicate insights, recommendations, analytical findings, outcomes & value generated from analytics initiatives (with scale) to internal stakeholders, leadership & external partnersContinuously monitor the performance of GTM analytics initiatives & evaluate their effectiveness, soliciting feedback to refine & iterate the GTM analytics strategy as needed

  Provide actionable insights, & empower data-driven decisions

  Leverage appropriate analytical techniques & tools to conduct thorough data analysis, extracting actionable insights that inform GTM decision-making by uncovering, visualising, & presenting trends, patterns, correlations, probabilities & forecasts in clear and compelling reports, dashboards, and data visualisations that enable stakeholders to make informed decisions to shape effective GTM strategies

  Lead & manage a diverse team of analytics professionals, fostering innovation & continuous improvement

  Manage GTM Analytics teams' performance through motivation, engagement, & coachingDrive people development strategy, including location-based & hybrid-virtual initiativesProvide transformational leadership & guidance for escalations & interlocks to other stakeholdersEstablish GTM Analytics processes based on industry best practices for EQIX's best-in-class approachModel Equinix cultures & valuesProvide guidance, mentorship, & development opportunities to enhance teams' skills & capabilities

  Qualifications

  Substantial experience overseeing data analytics, modelling, insights generation, team leadership, & shaping data-driven GTM strategiesDeep expertise in statistical analysis, data analytics, & modelling for actionable business insights from complex data setsProven track record in leading & managing high-performing teams, fostering collaboration, & providing mentorship & professional developmentFamiliarity with advanced analytics, predictive & prescriptive AI/ML & technologies to optimise GTM strategies & customer experiencesEffective stakeholder management & communication skills to engage cross-functional teams, senior leadership, & external partnersKnowledge of RevOps &/or Customer & Revenue Office, including GTM segmentation, sales, marketing, customer care/success & commercial opsCommitted to continuous improvement by staying updated with industry trends, emerging technologies, best practices in analytics, & embracing open-source transformationPreferred: Bachelor's degree in a related field (Data Analytics, Data Science, Business Analytics/Administration, Economics/Econometrics, Computer Science, IT, or similar). Optional: Certified Analytics Professional (CAP) or Certified Business Intelligence Professional (CBIP) certificationExperience with Excel, SAS, SPSS, Python, R, ANOVA, MATLAB, Tableau, ESRI, Power Bi, Salesforce, Clari, AI/ML tooling & scripting

  Skills and Attributes

  Enthusiastic collaborator, skilled in developing GTM analytics capabilities & rigourPrioritises strategic requirements & impacts in alignment with stakeholdersStrong technical skills & a passion for optimising & automatingExceptional communication skills, specialising in data-driven storytelling & visualisation with a focus on predictive & prescriptive analyticsTransformational leader driving bold & scalable change in GTM analyticsGlobal mindset, excelling in matrixed & consensus-driven environmentsCultivates innovation, embraces risk-taking, & learns from failure as a growth opportunity in GTM analytics

  Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable la

  The targeted pay range for this position in the following location is / locations are:

  • Colorado, Nevada, Rhode Island: $139,000 to $237,000 per year

  Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

  This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process.

  The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

  As an employee, you become important to Equinix's success. Details about our company benefits can be found at the following link:

  USA Benefits eBook

  Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

  The targeted pay range for this position in the following location is / locations are:

  • Colorado, Nevada, Rhode Island: $139,000 to $237,000 per year

  Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

  This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process.

  The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

  As an employee, you become important to Equinix's success. Details about our company benefits can be found at the following link:

  USA Benefits eBook

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