Home
/
Media PR and Communications
/
Director of Editorial & Copy
Director of Editorial & Copy-September 2024
Brampton
Sep 21, 2024
ABOUT GAP INC.
Our brands are made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.
10,000+ employees
Consumer Goods & Services, Fashion & Beauty
VIEW COMPANY PROFILE >>
About Director of Editorial & Copy

  About Banana Republic

  Banana Republic was founded with an explorer's spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

  We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what's next.

  About the Role

  Banana Republic is looking for a Director of Editorial & Copy to help shape the tone of voice in all aspects of consumer facing communications, overseeing both Banana Republic and Banana Republic Factory. The ideal candidate has eight or more years of advertising, design agency, editorial, and/or in-house experience writing headlines & copy for marketing materials, events, promotions, emails, social media and digital. Additionally, this candidate must have experience in managing other writers and partnering with Art Directors and Marketing leadership to help create and maintain a consistent brand voice. The right candidate will also have a robust understanding of social media storytelling and can readily translate top level brand narratives into engaging strategies for content creation. Equally creative and strategic, this role requires a candidate who is a writer at heart, matched with the experience to translate big ideas into compelling, dynamic, and inspiring copy expressions.

  What You'll Do

  Direct written content for the full range of marketing events, circular, promo, social media and online initiatives. Manage the collective writing team between Banana Republic Marketing and Online. Write or direct a range of projects including seasonal themes, original ideas for events, and direct retail and online language.Manage editorial element of projects throughout entire production cycle; attend all kick-offs and creative reviews, create copy direction, and collaborate with Marketing, Merchant, and Product Design teams to ensure timely and appropriate creative.Collaborate with external agency partners to share copy and to ensure consistency of brand voice and editorial elements. Establish and maintain consistent brand voice and style for the brand, top to bottom.Continually manage brand voice execution, copy quality, and activities of direct reports.Work independently, with a copy team, with external partners, and with designers and art directors to create ideas, provide inspiration, and craft copy.Self-edit and proofread copy decks prior to delivery. Update copy decks as needed. Ensure accuracy of product information and price points. Proofread comps, mechanicals, and printer's proofs.Prioritize, manage workload, and that of direct reports. Work independently to anticipate problems before they arise; find solutions, follow-up on own initiative. Protect business by ensuring copy has stylistic, strategic, and legal approvals.Partner with marketing leads to help drive the conversation and storytelling for the brand's social media accounts, especially Instagram, drawing from a background that understands how to drive content creation and align it to the brand's initiatives, launches, and core storytelling verticals.Continually ascertain workflow efficiency and accurate completion of jobs according to preset timelines (including designer timelines, production deadlines, translation deadlines, and revisions due to changes in strategy or messaging).Create a development plan for direct reports and actively engage in the inspiration, training, and professional growth of the team.Who You Are

  Superb command of English language and grammar.Ability to develop, adapt, and implement writing to match the Banana Republic voice.Proven ability writing and editing marketing vehicles for a retail brandComfortable working on multiple projects in a fast-paced, timeline driven, retail environment.Experience managing othersExcellent editing and proofreading skills.Articulate thinker with a sense of humor and an ability to take creative direction, react quickly, and interact productively during brainstorming sessions and kick-off meetings.Pop-cultural awareness and experience in social media and how consumers receive information.First-rate organizational skills.Detail-oriented.Proficient in Mac platforms and Microsoft Word.Eight or more years of advertising, design agency, publishing, and/or in-house copywriting experience, preferably with retail advertising examples in portfolio. (No technical writers or journalists please.)B.A. in English, creative writing, advertising portfolio school, or related field.Benefits at Banana Republic

  Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic, Old Navy and Athleta, 30% off at Outlet, and 10% off markdowns at Gap, Banana Republic and Outlet. Competitive Paid Time Off plans. Company match for donations and volunteer time Registered Retirement Savings Plan Employee stock purchase plan. Medical, dental, vision and life insurance. Virtual health care 24/7 Maternity/Parental Top Up. See more of the benefits we offer. *For eligible employees

  Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Oracle Technical Cloud Manager
A career in our Technology team, within our Oracle consulting practice, will provide you with the opportunity to design and implement technology solutions as part of a business transformation. We hel
Senior Technical Writer Manager
Our Opportunity At Chewy, we want all Chewtopians to feel safe, secure as they work, learn, and grow as members of our Chewy team. Chewy is seeking a Sr. Program Manager, Safety Technical Writer to s
Freelance Photo Annotator in India (English Speakers)
TELUS International is currently looking for participants in India to help us in annotating / labelling photos. The task can be completed remotely from the comfort of your own home. Summary: As a pho
Consulting Solutions Communications Senior Associate, Media Relations
A career in Firm Strategy and Communications, within Internal Firm Services, will provide you with the opportunity to establish effective communication programmes that enhance PwC's vision, strategy,
Lead Producer
TBD Zynga does not  engage in financial exchanges during the recruitment or onboarding process. We do not conduct job interviews over third-party messaging apps such as Telegram, WhatsApp or others.
Supervising Producer - Newshub Late
Every great story has a new beginning, and yours starts here. Welcome to Warner Bros. Discovery... the stuff dreams are made of. Who We Are... When we say, the stuff dreams are made of, we're not jus
Spring 2024 Intern
WSTM/CW6/WTVH-TV has a great opportunity for you! We are looking for interns for our News Department for the 2024 Spring semester. Qualified candidates should also be planning and preparing for a job
Work From Home - Polish Speakers (Internet Ads Assessor)
Our Company TELUS International AI-Data Solutions partners with a diverse and vibrant community to help our customers enhance their AI and machine learning models. The work of our AI Community contri
Production Editor
WCTI has an exciting opportunity for a full-time Video Editor! This video editor position is available for the right person with the right attitude and skillset. Willing to work nights and weekends.
Senior Technical Writer Manager
Our Opportunity At Chewy, we want all Chewtopians to feel safe, secure as they work, learn, and grow as members of our Chewy team. Chewy is seeking a Sr. Program Manager, Safety Technical Writer to s
Copyright 2023-2024 - www.zdrecruit.com All Rights Reserved