We are

　　Cooper Lighting Solutions. We build forward-thinking lighting solutions that make people's lives safer, while making buildings, homes and cities smarter and more sustainable. We deliver an industry-leading portfolio of indoor and outdoor lighting, lighting controls and smart lighting systems.

　　Cooper Lighting Solutions is a business unit of Signify, the world leader in lighting. Together we have a shared purpose to unlock the extraordinary potential of light for brighter lives and a better world.

　　Working as a Director of Demand Generation at Cooper Lighting Solutions is dynamic.

　　You and your team will be responsible for leading all elements of demand generation for Cooper Lighting Solutions including developing and implementing campaign strategies and content development to drive brand awareness and lead generation.

　　Located in Peachtree City, GA (hybrid remote)

　　What you'll doLead a team to build-out a scalable demand generation function at Cooper Lighting SolutionsDevelop and execute demand generation initiatives to drive new leads and nurture our existing database of leads in the pipelineLead and execute demand generation marketing campaigns

　　Identify the content needs for campaigns and determine the optimal mix between email, digital advertising, PR, SEO, trade shows/events, & social media Manage and optimize the budget allocation across campaigns Configure & build campaigns within the marketing automation system & other technology stacksImprove the effectiveness and efficiency of our marketing automation system increasing conversion rates to marketing qualified leads (MQLs) and improving the integrity of the overall database.Manage demand generation campaign performance in terms of evaluating results through data. Optimize campaign performance over time, testing variables in the plan to improve future performance.Work with Sales to maintain a feedback loop between Sales & Marketing to identify opportunities for pipeline acceleration leading to faster MQL to sales conversions.Evaluate, select and manage outside vendors that contribute to demand generation activityEstablish and review KPIs/metrics for all demand generation activities to ensure ROI. Build dashboards to monitor lead gen activityWhat you'll needBachelor's degree from an accredited institution 7+ years of Digital Marketing experienceExcellent project management, communication, and presentation skillsAbility to interact effectively with various functions and all levels in the organization Must be legally authorized to work in the United States without current or future company sponsorship needs Our candidate profile is just a guide. We know that many talented people only apply for jobs when there is an exact match. If you don't fit all the criteria but believe this role is for you, we would very much like to hear from you.

　　What you'll get in return... Salary: $119,400 - 175,120 USDBonus: target bonus opportunity - 15%Benefits Overview: Company subsidized benefits plan offerings that include Medical, Health Savings Account, Dental, 401K retirement plan with company match, Employee Stock Purchase Plan (ESPP), Paid Time Off, including paid vacation, holidays/personal days, tuition reimbursement and products discounts.We're offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

　　See#SignifyLifethrough the eyes of our employees!

　　Who we are

　　Signify is the world leader in lighting. We provide professional customers and consumers with quality, energy-efficient LED lighting. And our lights, when connected, bring data to devices, apps and people - redefining what light can do and how you use it. Today, our innovations, such as LiFi - internet connectivity through light - and UV-C, solar and horticultural lighting, contribute to a safer, smarter, more sustainable world.

　　We're operating in 74 countries with 32,000 people worldwide.

　　Concerning US based roles: Signify is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender Identity, national origin, genetic information, creed, citizenship, disability, protected veteran, marital status, and any other protected characteristic protected by federal or state law, rule, or regulation. View the Know Your Rights: Workplace Discrimination is Illegal poster. As an equal opportunity employer, we are committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title 1 of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

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