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Director of CRM Horizontal Value Propositions
Director of CRM Horizontal Value Propositions-March 2024
New York
Mar 30, 2025
ABOUT PFIZER
Pfizer is a pharmaceuticals and biotechnology company.
10,000+ employees
Biotechnology, Manufacturing
VIEW COMPANY PROFILE >>
About Director of CRM Horizontal Value Propositions

  Where EMPATHY MEETS EXCELLENCE

  Pfizer created a Customer Relationship Management (CRM) and Audience Center of Excellence to enable and drive a new standard for health care provider, consumer, and patient engagement in pharma. This team, part of the Chief Marketing Office (CMO), partners with cross-functional leaders to redefine our engagement strategies and provide exceptionally timely, differentiated, and relevant messages that drive deeper relationships and support across inbound and outbound consumer, patient and HCP experiences to positively impact health outcomes both in the US and Internationally.

  ROLE SUMMARY

  The Director of CRM Horizontal Value Propositions is directly responsible for developing an expert understanding of Pfizer's value proposition across the customer lifecycle, identifying and articulating engagement opportunities for different products in the US market, recommending and then deploying initiatives and partnerships to address opportunities across all brands of Pfizer Biopharma. Deploying initiatives will require rallying cross-functional teams and influencing without authority, and will be enabled by strategic, structured analysis and thought leadership.

  ROLE RESPONSIBILITIES

  Develop and maintain a comprehensive consumer journey aligned with the organizations strategic goals with key initiatives and milestones. With that foundation, ideate consumer and HCP value propositions that may be optimized or created across products and geographiesLead regular reviews of structured analysis and product management frameworks to support prioritizion and deployment of Pfizer's go-to-market strategy.Present actionable insights and touchpoint optimizations, to influence leadership support for initiative ideation, testing, and scalingPartner with CFCs and others to market to test, validate, and execute customer engagement initiatives and allocate resources effectively across areas including Specialty Hubs or EMRsFacilitate consumer engagement monitoring - in collaboration with the Business Insights & Reporting - and continuously evaluate effectiveness of consumer relationship strategies in order to inform and adapt consumer relationship programsFacilitate Health Care Provider and staff engagement monitoring - in collaboration with the Business Insights & Reporting team - and continuously evaluate effectiveness of consumer relationship strategies in order to inform and adapt consumer relationship programsCollaborate closely with stakeholders within the CMO organization and other organizations within Pfizer to monitor and adjust roadmap as needed due to changing market dynamics, including:Partner with the sales rep team and product marketing teams for ideation and socialization.Partner with Applied Intelligence & Insight to ensure accurate measurement and to optimize reportingPartner with Digital to ensure alignment on value proposition development.

  BASIC QUALIFICATIONS

  Bachelor's degree in related field with 10+ years of experience, including 5+ years in Pharma within a Marketing or Sales team5+ years' experience applying structured and strategic analysis, problem solving, or product development skillsets to evaluate and prioritize competing efforts at a national or global levelDemonstrated experience articulating complex information in a concise manner to leadership audiences Experience testing and validating value propositionsExperience creating journey maps, systems maps as well as qualitative and quantitative research. Exceptional interpersonal skills and mastery of working in a matrix environmentSelf-motivated with demonstrated ability to execute with speed and high qualityDemonstrated business acumen, strong analytical skills and strategic mindsetTrack record of strong networking and working collaboratively across functions and geographiesRole model for the Pfizer Values (Courage, Excellence, Equity and Joy)Lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful deliveryStrong writing, presentation and influencing skillsDemonstrate ability to thrive under pressure, to take accountability and to meet deadlinesStrong project and time management and organizational skillsDiscretion and trustworthiness in dealing with confidential information

  PREFERRED QUALIFICATIONS

  2+ years' experience as a consultant in a Management ConsultingfirmMBA 2+ years' experience as a people managerExperience partnering closely with Legal and Compliance Coursework in Strategy, Strategic Analysis, Competitive Strategy, or related subjects

  Any US Site

  Last Day to apply: January 05, 2024

  The annual base salary for this position ranges from $144,900.00 to $241,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

  The annual base salary for this position in Tampa, FL ranges from $130,400.00 to $217,300.00.

  Relocation assistance may be available based on business needs and/or eligibility.

  Sunshine Act

  Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

  EEO & Employment Eligibility

  Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

  Marketing and Market Research

  #LI-PFE

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