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Director of Consumer Insights (Hybrid)
Director of Consumer Insights (Hybrid)-January 2024
Salisbury
Jan 20, 2025
ABOUT PEAPOD DIGITAL LABS
With a diverse and welcoming employee base, Peapod Digital Labs stands out among other digital and commercial companies. Women who join the PDL team will find flexible work arrangements including hybr
501 - 1,000 employees
Technology
VIEW COMPANY PROFILE >>
About Director of Consumer Insights (Hybrid)

  Address: USA-NC-Salisbury-2110 Executive Drive

  Store Code: Consumer Insights (27531)

  What's Our Dish

  Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.

  Browse The Aisles

  The Consumer Insights Lead works with decision makers to influence decisions for a brand or business entity. This requires leading a strong insights team that also works consultatively with key clients and peers in data & analytics, competitive intelligence and product. This also requires tailoring and translating primary consumer research, customer analytics, consumer/market trends into timely, accurate, insightful and predictive information for key constituencies to help drive business results by vetting current strategies and testing new executions across the full marketing mix. This role ensures the best data and research methods are applied, accurately analyzing the data, interpreting, drawing conclusions, and making clear and compelling recommendations to the executive team at the brand.

  Recipe for Success - What's "in store" for the role

  Establishes productive working relationships with senior leadership at the brand and in PDL. Builds Consumer Insights plan and practice within a banner using a mix of internal and external capabilities within OpEx and CapEx targets.Directs the consistent, accurate and validated collection of insights and analytics. Translates business objectives to project objectives, deliverables, timelines; define appropriate data sources, metrics and usage; lead all aspects of the analysis of results, synthesis of information and provide actionable findings to the business.Collaborates on analytical models focused on understanding/predicting consumer behavior and attitudes, which supports the business in decision-making and monitoring results.Partners with counterparts in advanced analytics, customer loyalty/engagement, competitive intelligence, UX design research, merchandising, marketing services to bring forth best-in-class insights and a comprehensive view of shoppers and consumers.Manage vendor relationships and contracts. Reports action-oriented results that are understandable by a diverse constituency.Responds quickly with accurate information with increasingly complex market/competitive conditions.Maintains objectivity in the search for "truth" especially when it runs counter to popular opinion and supports long term sales growth for ADUSA brands by advocating on behalf of the customer.Promote standard methodologies including serving as the advocate for the private, secure use of customer information.Responsible for managing assigned staff of 2-5. Responsible for hiring, training, and developing associates. Manages performance through performance planning, coaching, appraisal and disciplinary efforts.

  The Essentials In Your Cart - The required ingredients

  10+ years in-depth, seasoned experience in customer insights and analytics at a market research, consulting or packaged goods or retail firm.FMCG or retail experience preferred.Extra Spices - What you should bring to the table Bachelor's degree in Marketing, Marketing Research, Psychology, Statistics, Mathematics, Engineering or Economics. Master's Degree preferred

  #LI-LL1 #LI-Hybrid

  Join Us at Our Table

  Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress - our people! Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.

  We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.

  We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.

  We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. If you require assistance, please contact our Talent Acquisition Department at [email protected]

  Job Requisition: 344933_external_USA-NC-Salisbury_1062023

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