Major Purpose:

　　Provide strategic guidance to Vice President and other FINRA staff on marketing strategy, social media strategy and content strategy as related to FINRA's Technology department communication channels. Lead projects focused on the strategy, approach, and implementation of communications using FINRA's internal and external digital platforms. Under general direction of the Vice President, Technology Administration & Operations, this role helps plan and execute internal and external Technology content strategy initiatives in support of recruiting technology talent, marketing FINRA's technology capabilities, and promoting FINRA Technology's role in driving FINRA's regulatory mission with state-of-the-art technologies.

　　Reporting directly to Vice President, Member Supervision Operations, Procedures and Standards, provides strategic leadership and guidance and establishes procedures and standards across the program as well as advising and collaborating with various groups in Technology.

　　Essential Job Functions:

　　• Act as the main authority within the Technology team on Technology's content strategy, its fit within FINRA's larger content strategy, and developing, sourcing, and soliciting content adhering to FINRA's tone, tenor, and voice across our internal and external digital platforms.

　　• Lead the ideation team responsible for keeping and managing Technology's digital editorial calendar and content development across our internal and external platforms, as well as participation in FINRA Technology social media activity, including strategy, content creation, community management, advertising, and metrics reporting.

　　• Initiate and execute strategy content, strategy plans and provide guidance to senior leaders within Technology in partnership with Corporate. Communications on how to shape and create content within the FINRA voice.

　　• Lead projects around content ideation and creation to promote initiatives, campaigns and as they relate to overarching Technology communications goals and corporate goals, including articles, podcasts, videos, graphics, or other written pieces.

　　• Identify themes and key insights from research data to provide actionable recommendations to Technology leadership regarding the content and structure for relevant areas of FINRA's content strategies.

　　• Responsible for metrics gathering and reporting for all digital platforms and content and provide recommendations for content optimization based on reported metrics.

　　• Support special events, including internal and external outreach.

　　• Work with Corporate Communications to secure regular media coverage of FINRA Technology objectives and successes.

　　• Develop multi-channel media strategy including publications, TV/Radio, conference appearances, and sponsorship opportunities.

　　• Own and Manage the FINRA Technology Conference execution

　　• Develop, socialize, and shepherd thematic content strategies related to key Technology and corporate initiatives via various channels including internal communications across FINRA and strategic external communications with the Firms.

　　Launch communications related to high priority initiatives at FINRA such as Advanced Analytics, FINRA Gateways and APIs etc.

　　• Lead coordinated effort with Data Analytics to continuously develop, implement, and improve periodic, trend and ad hoc reporting including but not limited to monthly program and/or grouping reports for the program.

　　Education/Experience Requirements:

　　• Bachelor's Degree or an equivalent combination of education and experience required. BA in Marketing, Communications, English, Journalism, Technical Writing or relevant field.

　　• Content, product marketing, communications, or PR role.

　　• 4-6 years of content creation experience in a professional capacity at a high level, in support of executive and corporate level functions and highly visible, externally facing products.

　　• Digital property marketing analytics and search engine optimization (SEO) experience.

　　• Strong writing, editing and presentation skills.

　　• Strong organizational skills, with a deadline-driven approach.

　　• Understanding of different KPIs and the ability to make creative decisions based on this data.

　　• Creative aptitude and a resourcefulness / willingness to hunt for content storylines.

　　• Experience managing multiple projects simultaneously with ease.

　　• Ability to thrive in a fast-paced, high-growth environment and maintain grace under pressure.

　　 Top Skills Details

　　1) Must have 5+ years of experience in a Content, product marketing, communications, or PR role.

　　- Content creation experience in a professional capacity at a high level, in support of executive and corporate level functions and highly visible, externally facing products that are focused on technology.

　　- Ability to show samples of the types of communications they have been a part of in the past.

　　2) Must have experience building a communication strategy for technology.

　　- This person will be working with Tech Executives and helping to build brand internally and externally as it relates to their Advanced Analytics initiatives.

　　- Must be able to drive content through appropriate digital channels like social media, blogs, news articles, and digital media.

　　3) Bachelor's Degree or an equivalent combination of education and experience required. BA in Marketing, Communications, English, Journalism, Technical Writing or relevant field.

　　- Strong writing, editing and presentation skills.

　　- Strong organizational skills, with a deadline-driven approach.

　　For work that is performed in CA, CO, HI, New York, NY and WA, the chart below outlines the proposed salary range for the corresponding location. In addition to location, actual compensation is based on various factors, including but not limited to, the candidate's skill set, level of experience, education, and internal peer compensation comparisons.

　　California: Minimum Salary $135,100, Maximum Salary $286,100Colorado/Hawaii: Minimum Salary $123,000, Maximum Salary $238,300New York, NY: Minimum Salary $147,500, Maximum Salary $286,100Washington: Minimum Salary $123,000, Maximum Salary $274,200

　　#LI-Hybrid

　　To be considered for this position, please submit an application.

　　The information provided above has been designed to indicate the general nature and level of work of the position. It is not a comprehensive inventory of all duties, responsibilities and qualifications required.

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　　Employees may be eligible for a discretionary bonus in addition to base pay. FINRA provides comprehensive health, dental and vision insurance. Additional insurance includes basic life, accidental death and dismemberment, supplemental life, spouse/domestic partner and dependent life, and spouse/domestic partner and dependent accidental death and dismemberment, short- and long-term disability, long-term care, business travel accident, disability and legal. FINRA offers immediate participation and vesting in a 401(k) plan with company match and eligibility for participation in an additional FINRA-funded retirement contribution, tuition reimbursement and many other benefits.

　　Time Off and Paid Leave

　　FINRA encourages its employees to focus on their health and wellness in many ways, including through a generous time-off program of 15 days of paid time off, 5 personal days and 9 sick days (all pro-rated in the first year). Additionally, we are proud to support our communities by providing two volunteer service days (based on full-time schedule). Other paid leave includes military leave, jury duty leave, bereavement leave, voting and election official leave for federal, state or local primary and general elections, care of a family member leave (available after 90 days of employment); and childbirth and parental leave (available after 90 days of employment). Full-time employees receive nine paid holidays.

　　Based on full-time schedule

　　Important Information

　　FINRA's Code of Conduct imposes restrictions on employees' investments and requires financial disclosures that are uniquely related to our role as a securities regulator. FINRA employees are required to disclose to FINRA all brokerage accounts that they maintain, and those in which they control trading or have a financial interest (including any trust account of which they are a trustee or beneficiary and all accounts of a spouse, domestic partner or minor child who lives with the employee) and to authorize their broker-dealers to provide FINRA with duplicate statements for all of those accounts. All of those accounts are subject to the Code's investment and securities account restrictions, and new employees must comply with those investment restrictions-including disposing of any security issued by a company on FINRA's Prohibited Company List or obtaining a written waiver from their Executive Vice President-by the date they begin employment with FINRA. Employees may only maintain securities accounts that must be disclosed to FINRA at one or more securities firms that provide an electronic feed (e-feed) of data to FINRA, and must move securities accounts from other securities firms to a firm that provides an e-feed within three months of beginning employment.

　　You can read more about these restrictions here.

　　As standard practice, employees must also execute FINRA's Employee Confidentiality and Invention Assignment Agreement without qualification or modification and comply with the company's policy on nepotism.

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　　All qualified applicants will receive consideration for employment without regard to age, citizenship status, color, disability, marital status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other classification protected by federal state or local laws as appropriate, or upon the protected status of the person's relatives, friends or associates.

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