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Director, NA Retail Marketing & Sales
Director, NA Retail Marketing & Sales-March 2024
San Francisco
Mar 27, 2025
About Director, NA Retail Marketing & Sales

  WHAT WE NEED

  As the Director, Retail Marketing & Sales, you will be responsible for building the development and driving the execution of strategies to propel the Tatcha business in North America across retail channels.

  Each day at Tatcha is different with new problems to solve and tasks to tackle, but here is an idea of some of the things you will work on:

  SALES STRATEGY & P&L MANAGEMENT

  Accountable for a keen understanding of the business in each channel, making execution recommendations based on ongoing performance metrics, competitive environment, and merchandising analysis

  Work with planning teams to build retail and net sales target for channel, and track performance

  Propose annual marketing budget for channel’s marketing needs; track spending and COOP to budget, review and process all invoices, provide ad hoc analysis, drive reconciliation

  RETAIL MARKETING

  Own full 360 retail marketing programming and develop comprehensive understanding of all key channel levers that increase visibility, in turn driving awareness and sales. Inclusive of retailer .com levers, animations, marketing events, media, digital marketing, social media and COOP

  Connect the dots to ensure cohesive strategy across channels and levers

  Adapt brand materials for channel-specific needs in-store and online. Help develop, distribute and manage brand content (including marketing comps, promos, samples, gratis, copy content, images)

  Collect & analyze reports for retailer specific programs and make recommendations based on data

  Advocate and negotiate brand/product placement opportunities; work with x-functional partners to execute

  Develop and manage retailer execution of sampling programs; understand different sampling opportunities, negotiate accompanying marketing levers, ensure seamless execution and recap performance

  Prepare retailer presentations as needed and drive ongoing touch base agendas

  Maintain internal and retailer-facing Marketing calendars, own communication of marketing programs to all key stakeholders

  Track key competitive activity

  MERCHANDISING

  Accountable for a keen understanding of the business in each channel, making recommendations based on ongoing merchandising analysis, performance metrics and competitive environment

  Determine in-store assortments across channels and fixture types/visual merchandising

  Drive dotcom assortment and partner with retailer .com merchants on site merchandising

  Advocate for strategic secondary merchandising (beauty on the fly, towers, etc)

  Communicate product opportunities including exclusives and sets to product marketing team; manage retailer feedback and approval

  Manage all visual merchandising programs - homebay and secondary placements - from brief through execution. Act as key liaison with merchants/VM teams, internal creative team, and VM vendor. Ensure ongoing alignment with sales and education, with key attentiveness to field feedback

  Own updates and tracking of all planograms

  X-FUNCTIONAL COLLABORATION

  Act as key partner to sales and education team, aligning on priorities and calendar timing

  Work with internal creative and brand marketing teams to brief and partner on execution of marketing assets; ensure teams are aligned on overall calendar and launch timing

  Align with other Tatcha channels on execution plans to ensure complementary activity

  WHO YOU ARE

  You are able to learn quickly and take initiative, as our company is dynamic and ever-evolving. To succeed in this position, the following qualities are paramount:

  Knowledge and passion for the beauty industry and retail environment

  Flexibility and comfort to constantly changing priorities, feedback and timelines

  Self-starter, proactive, tenacious and goal-oriented

  Strong time management skills; ability to multitask and prioritize

  Organized and detail-oriented

  A positive and inspiring team player with a can-do attitude

  Excellent communication and project management skills

  Able to work under pressure effectively & efficiently

  Creative thinker and problem-solver

  Highest levels of professionalism at all times, calm under pressure

  REQUIREMENTS

  Bachelor’s degree with 8+ years in retail marketing, with experience in beauty, including multiple specialty retailer experience

  Excellent verbal and written communication skills with exceptional attention to detail

  Proficient in Microsoft Office applications (Excel, Word, PowerPoint) and Google Suite (google docs, google slides, etc)

  Strong leadership and team management skills & experience

  DETAILS

  The expected base salary range for this position is 150,000 to $165,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.

  This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.

  In addition to base salary, Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, and paid holidays.

  Tatcha is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.

  We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce. All employment is decided on the basis of qualifications, experience and business need.

  Tatcha will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

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