Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

　　The Royal Caribbean Group's Celebrity Cruises brand has an exciting career opportunity for a full time Director, Global Social Media on the Marketing Team reporting to the VP, Global Brand Marketing and Communications.

　　This position will work on-site in Miami, Florida.

　　Position Summary:

　　As the Director, Global Social Media Marketing you will develop and champion Celebrity Cruises social media strategy and grow followers across Instagram, Facebook, Pinterest, Twitter (X), TikTok and any other emerging platforms. You will lead cross-functional work and collaborate with strategic marketing, content, design, and communications to build experiences that deepen our guests' connections with Celebrity. The Global Social Media Director will be accountable for delivering key results through compelling engagement within social platforms and across key online communities, management of social networks and creating global social programs that maximize the reach of the brand to passionate cruise and new-to-cruise fans everywhere. You will drive digital initiatives, including creating and supervising high-profile social channel accounts, curating user-generated content, launching viral marketing campaigns, monitoring social forums to keep positive sentiment, and integrating social media into the overall business strategy. The position requires a strong understanding of social media trends and their impact on a brand's business.

　　This role supervises the social media team and coordinates closely with eCommerce, Go-to-Market, Commercial Marketing, Corporate Communications, One-to-One Marketing, agency partners and others to create and drive a global social media strategy. The position ensures our social media and consumer-generated content is fully integrated with other marketing and operational efforts across the brand.

　　Essential Duties and Responsibilities:

　　Lead the Global Social Media team, ensuring a superior quality of strategic execution and project delivery is provided at all times Develop the strategic roadmap for social media integration throughout the cruise vacation, planning experience driving social media integration where appropriate, including onboard our ships Enable our guests to tell the brand story through social media conversations and user-generated contentCoordinate the planning of social media campaigns, ensuring customer acquisition and supporting key marketing initiatives Oversee influencer strategy and community management effortsContinuously optimize messaging and content output efforts by setting benchmarks and analyzing data, ensuring campaign targets are metManage and develop growth opportunities for a best-in-class team overseeing the brand's social media platforms and campaignsLead channel-specific content development to maximize consumption and engagement across platforms for casual and avid fans alike Evaluate and bring perspective to new social media technologies/tools and present pros/cons of each in contributing to the digital platform's overall objectives and revenue potential. Help manage relationships with each of the major social platforms to leverage new technologies/tools, collaborate on content development, and maximize reachIdeate, develop, manage, and execute social media programs and campaigns that help the company meet and succeed various business goals and objectivesLeverage social media analytics to generate more impactful social campaigns and contentSource and manage relationships with strategic partners, agencies and social monitoring platforms to support and develop operational and commercial opportunities Identify competitive opportunities and threats in social channels and develop appropriate responses Monitor global social forums and execute communications strategically proactively and reactivelyResponsible for global social media budget and agency relationships Responsible for global social media data ensuring insights drive social media strategy

　　Qualifications, Knowledge and Skills:

　　Experienced marketer with proven expertise at developing and implementing strategic plansExperience in leading global initiatives and a global teamDemonstrated success with high-profile digital and social media marketing campaigns Strong knowledge and understanding of social media platforms and monitoring toolsStrong familiarity with digital marketing best practicesCreative, diplomatic, cool under pressure and able to manage a fast-paced work environment and multiple projects simultaneously Fantastic ability to organize and present ideas, materials and concepts creatively Strong project management and organizational skills Masterful at establishing and maintaining effective working relationships with othersThis role will be located at the Royal Caribbean offices in Miami, and is in-office Monday-Thursdays, with work from home on Fridays.Ability to travel as needed.Available outside of standard office hours, as social media is "always on".

　　We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

　　It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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