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Director, E-Commerce (American Girl)
Director, E-Commerce (American Girl)-November 2024
El Segundo
Nov 24, 2024
ABOUT MATTEL
Mattel creates innovative products and experiences that inspire, entertain, and develop children through play.
10,000+ employees
Consumer Goods & Services, Entertainment & Gaming
VIEW COMPANY PROFILE >>
About Director, E-Commerce (American Girl)

  Company Description CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

  The Team:

  American Girl is the largest direct to consumer doll brand offering a premium omnichannel experience rich with storytelling.  Our goal is to create best-in-class digital experiences for consumers to engage, explore and purchase American Girl products online and in-stores

  Job Description

  The Opportunity: 

  As the Director of E-commerce for American Girl, you will be responsible for driving revenue, profit, and operational performance for AmericanGirl.com, the virtual store and the play sites. We are looking for a skilled leader who has experience in site merchandising, user experience and product management to lead the e-commerce team.

  What Your Impact Will Be: 

  Drive digital merchandising strategyYou will own the development of long and short-term strategies for creating a premium, high converting shopping experience that represents the American Girl brand.You will lead the merchandising strategy and execution on site to improve conversion by using data and customer insights to optimize the experience across visual site merchandising, navigation, search, browse etcOwn digital product roadmapYou will define the roadmap for continuous improvement of the e-commerce experience for our customers.You will translate business and customer needs into a product roadmap and backlog, and constantly optimize customer and business value.Monitor and report on site healthYou will monitor site health and provide strategic insights to internal stakeholder to influence the direction of the site.You define, develop, and monitor metrics, measuring the performance of the site. You will make strategic decisions based on data.Partner cross-functionallyYou will develop strong working relationships across the organization and be a leader in partnering with relevant marketing, technology, supply chain, and cross functional partners to drive resultsDevelop a best-in-class teamYou are a strong developer of talent. You apply a continuous growth mindset to your role and comfortable working in agile methodology. Qualifications What We’re Looking For: 

  Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.10 years’ work experience (6 with MBA), marketing and ecommerce experiencePrior experience within a customer driven retail e-commerce organization is requiredExcellent communication skills and strong experience in partnering with multiple business stakeholdersUnderstand how to balance design with function and performance when creating customer experiencesProven ability to identify, analyse, and solve complex customer problems, using data and insights to make decisionsExperience with analysing, benchmarking and iteratively increasing conversion ratesExcellent requirements / competitive analysis skills, pricing and financial planningExceptional interpersonal skillsRelevant agile and product management qualifications/certifications desirable The annual base salary range for this position is between $144,000 and $205,000

  **This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

  Additional Information Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

  What It’s Like to Work Here:

  We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results. Our Approach to Flexible Work:

  We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

  Who We Are:

  Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

  Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

  Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

  Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

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