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Director, Digital Marketing
Director, Digital Marketing-September 2024
Darien
Sep 20, 2024
ABOUT SPECTRUM
Spectrum provides a full range of advanced broadband services, including video entertainment programming, internet access, and home phone service.
10,000+ employees
Media, Telecom
VIEW COMPANY PROFILE >>
About Director, Digital Marketing

  JOB SUMMARY

  The Director, Digital Marketing is responsible for prioritization and seamless implementation of offer and pricing strategies for online sales channels. Drives compliance and revenue optimization via Offers with an aim to maximize sales, customer growth and profitability for the supported Channels. Develops and executes a framework that effectively measures offer and pricing performances across customer segments.

  MAJOR DUTIES AND RESPONSIBILITIES

  Actively and consistently support all efforts to simplify and enhance the customer experienceDevelops strong relationships with Marketing Intelligence, Marketing Operations, Core and Mobile Product teams and all other needed stakeholders and serves as point of contact for Digital Marketing Offers.Represents Digital Marketing at various levels on discussions related to Offer rollouts efficiently.Leads offer strategy and implementation for online core and mobile channels. Partners offer rollout for other Buyflow supported Channels.Ensures that a playbook of active and retired offers is maintained for supported sales channels.Develops recommendation for Offer prioritization based on analytics dashboards, customer segmentation and executive guidance. Ensures adequate transparency and communication on prioritized offers and their schedule.Leads establishment of process documentation (including requirements and signoff lifecyle) for OffersMaintains performance dashboards for Offer performance with the help of analytics and reporting teams.Leads Offers Product and Configuration teams to enable successful delivery and on continuous improvementsEngages with UI Product Leaders to ensure that the online customer experience for offers is simplified and enhanced.Is aware of the organization strategy for Offers related tools (including Catalog)Assesses program effectiveness through data analytics and field inputs.Assists in ad hoc information and reporting requests from the business unit leadersPerforms other job-related duties as assigned or apparent.

  REQUIRED QUALIFICATIONS

  Required Skills/Abilities and Knowledge

  Ability to read, write, speak and understand EnglishLeadership and Team ManagementStrong understanding of Charter's Offer StrategiesStrong understanding of Online Catalog and UI CapabilitiesStrong understanding of Offer Implementation dependencies and Offer design patterns Understanding of Agile Tools & MethodologiesAbility to professionally interact with and influence others to gain support for ideas, proposals, projects and solutionsExcellent negotiating, leadership, communication, presentation and interpersonal skillsAbility to resolve complex problems positively and professionallyAbility to Delegate and PrioritizeData Analysis and Interpretation skillsUnderstanding of Cable Industry trends and best practicesOrder management systems and principles

  Required Education

  Bachelor's degree in Marketing, Product or related field

  Required Related Work Experience and Number of Years

  Marketing, Product or related field experience - 10+ years

  Offers Management (preferable with a Telecom or Cable company) - 5+ years

  Interfacing with application teams - 5+ years

  Management experience - 5+ years

  PREFERRED QUALIFICATIONS

  Preferred Skills/Abilities and Knowledge

  Knowledge of telecommunications products and services

  Ability to supervise and motivate others

  Preferred Education

  MBA a plus

  WORKING CONDITIONS

  Office environment

  Exposure to moderate level of noise

  Some travel will be required

  #LI-MA

  MAN703 2023-25241 2023

  Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

  A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

  Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you're joining a strong community of more than 101,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

  Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.

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