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Digital Product Manager
Digital Product Manager-October 2024
Mettawa
Oct 25, 2024
About Digital Product Manager

  Are you ready for what’s next?

  Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

  Digital Product Manager

  Location: Mettawa, IL (Hybrid, open to remote for right candidate)

  _It is our people behind life’s passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then you’ve found your fit.  _

  Have what it takes? Join us.

  ABOUT US:

  Brunswick embodies innovation + inspiration on the water. Home to marine’s most recognized consumer brands like Mercury Marine, Boston Whaler, Sea Ray and Lund, the company is defining the industry as the leading manufacturer of recreational boats, engines, parts and accessories.

  SUMMARY:

  The Digital Product Manager , is responsible for maximizing the customer or dealer experience through our digital tools by articulating technology road map vision, prioritizing a digital capabilities roadmap to achieve the vision and, partnering with business, User Experience team and the CIO organization to deliver on the digital experience design. The Product Manager will be consumer-obsessed, and comfortable making strong data-based product decisions. They will help to simplify the complex, encourage team input, and drive a sense of urgency for impactful business solutions. The Product Manager deeply understands business-side strategic priorities and guides towards best practices and digital experience design to ensure underlying digital capabilities are built to suit Enterprise business need efficiently and with process rigor. They work in an open, collaborative, and approachable manner with the digital product team and digital delivery team in the IT organization to inspire optimal solutions that solve customers’ problems.

  ESSENTIAL ACCOUNTABILITIES:

  · Responsible for building the cross-business product digital experience vision and roadmap to achieve Enterprise priorities. In this capacity, the role maintains close relationships with business-side stakeholders at each division to accurately reflect business-side priorities and guide towards maximum value.

  · Responsible for informing Enterprise strategy with experience design best practices that lead to stronger conversion and, connect the transaction experience through value-chain and multi-brand experiences in a “headless” design that drives towards transaction at multiple points along the consumer journey.

  · Actively plans and prioritizes the product feature backlog according to business value and clearly articulates priorities for the product team. Working with the IT digital delivery leader, balances the need to address technical debt and supports technical innovation in addition to adding product features.

  · In coordination with the IT digital delivery leader, leads the planning of digital capability releases and sets expectations for delivery of new features with stakeholders. Collaborates with stakeholders regarding the correction of defects.

  · Writes detailed user stories and acceptance criteria at a pace to ensure the product team always has an adequate number of prepared stories to work on. Works closely with IT digital delivery leader to ensure stories in the upcoming sprint are fully understood and stories in future sprints are well groomed & estimated.

  · Guide (internal or external) customer research to gain "voice of the customer” insight and leverage the learnings in digital experience design to understand customers' goals, and how they would gain value from product capabilities.

  · Actively participates in Agile ceremonies to provide immediate answers and direction to the product team based on domain expertise. Always represents the voice of the customer within the team.

  · Facilitates sprint planning and backlog refinement in partnership with the digital delivery organization.

  · Engages with the product team to guide priorities, refine features, define functional requirements, and help address blockers impacting successful team completion of sprint goals.

  · Ensures the cross-functional teams understands items in the product backlog to the level needed for them to estimate and commit to work during sprint planning.

  · Works in close collaboration with business stakeholders to understand their expectations and helps the team understand how to set up for successful user acceptance testing.

  · Coordinates the sprint review with relevant stakeholders, faithfully communicates in the language of the business, and writes new user stories as needed based on customer feedback.

  · Works in close cooperation with the team during retrospectives, with a view to identifying continuous improvement opportunities.

  · Coordinates with multiple parties (product team, vendors, strategic partners, engineering managers, business partners, etc.) to meet the customer’s priorities while being aware of the insights, needs and constraints of those stakeholders.

  · Work with key stakeholders to make frequent and dynamic prioritization decisions based on the latest product analytics, product team metrics and customer feedback. Define, track and communicate key product performance indicators as required to inform this process, and track business results.

  · Collaborates with other Product Owners as needed to align on release plans and ensure backlogs are in alignment with the overall organizational strategy. Owns the outward communication of product progress and value to stakeholders.

  REQUIRED QUALIFICATIONS:

  · Minimum 7+ years of experience in digital product development and product owner responsibilities, with a focus on B2C and/or B2B strategy and on-line shopping experiences.

  · Ability to identify each step of the consumer purchase journey and translate that into a frictionless on-line experience.

  · Minimum 5+ years working in ecommerce, digital marketing, with experience in web management/CMS applications, and UX/UI development.

  · Client-facing experience and stakeholder management.

  · Agile Experience.

  · BA or BS degree required, or relevant years of experience.

  · Ability to work in a hybrid environment, both onsite and offsite

  PREFERRED QUALIFICATIONS:

  · Domain knowledge around consumer and dealer operational processes, transactional platforms, and digital services.

  · Experience in cultivating consumer insights, aligning these to enterprise strategy, and garnishing internal stakeholder support to drive business results.

  · Demonstrable ability to translate business needs into requirements and define those in a written format that allows the development teams to align behind the product vision.

  · Outstanding organizational, communication, relationship-building and collaboration skills at all levels.

  · Sharp analytical and problem-solving skills.

  · Experience working with Adobe Experience Manager, Adobe Commerce (Magento), and Oracle CPQ is a plus.

  · Experience with CRM system integrations, customer data management, login and profile system integration and security.

  · Experience with Salesforce (SFDC) and Microsoft Azure B2C a plus.

  KEY BEHAVIORS/COMPETENCIES:

  This position emphasizes an entrepreneurial spirit, independent and creative thinking, and leadership through collaboration, not authority. People with these qualities are also often good candidates for an executive career track, especially in organizations with a collaborative culture. The list of key behaviors and competencies below will need to be refined to one that works in your environment, reflecting your priorities and culture.

  · Customer focused. Should always be thinking about our dealers/consumers and what will enhance their experience, while being mindful of business goals

  · Data driven. Should enjoy deriving insights from data to prioritize ideas and optimize features

  · Technically savvy. Must demonstrate the ability to understand and discuss technical concepts with engineering teams to develop new features and products

  · Process-oriented. Able to estimate the impact of a new feature on internal and external users and business processes

  · Strong project management. Must be organized and have demonstrated ability to prioritize effectively and lead teams to meet project timelines. Experience working on Agile/SCRUM development teams

  · Collaborator. You enjoy working with others and taking the initiative to drive progress

  · Communicator. Comfortable communicating strategy, developing clear requirements, and presenting results

  We are the people behind life’s passions.

  Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.  For help, please contact our support team at: [email protected] or 866-278-6942.

  Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

  EEO is The Law - click here (https://www.eeoc.gov/employees-job-applicants) for more information

  Brunswick (https://www.brunswick.com/job-candidate-privacy-notice) and Workday (https://www.workday.com/en-us/service-privacy.html?&_rda=/company/service_privacy.php) Privacy Policies

  #Brunswick Corporation

  Next is Now!

  We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

  Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

  EEO is The Law - click here (https://www.eeoc.gov/employees-job-applicants) for more information

  Brunswick (https://www.brunswick.com/job-candidate-privacy-notice) and Workday (https://www.workday.com/en-us/service-privacy.html?&_rda=/company/service_privacy.php) Privacy Policies

  Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [email protected] or 866-278-6942.

  All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [email protected] .

  #Brunswick Corporation

  Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Innovative, driven, exceptional, authentic and united, these values represent our Employee Value Proposition and are at the heart of how we work together and what differentiates us as an employer of choice.

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