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Digital Performance Analytics Director, VCA
Digital Performance Analytics Director, VCA-November 2024
Washington
Nov 2, 2024
ABOUT VISA
Visa’s vision is to be the best way to pay and be paid for everyone, everywhere.
10,000+ employees
Technology, Engineering
VIEW COMPANY PROFILE >>
About Digital Performance Analytics Director, VCA

  Company Description Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

  When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

  Join Visa: A Network Working for Everyone.

  Job Description Visa Consulting and Analytics (VCA) drives tangible, impactful and financial results for Visa’s network clients, including both financial services and merchants. Drawing on our expertise in strategy consulting, data analytics, brand management, marketing, operational and macroeconomics, Visa Consulting and Analytics solves the most strategic problems for our clients.

  The North American (NA) Digital Consulting Practice within VCA provides consulting solutions and services for Visa’s largest issuers in Canada and US. We are in love with digital analytics and push the boundaries on how we continuously reimagine our solutions for our clients.

  The VCA team is looking for a Director of Digital Performance analytics, to lead our digital consulting practice and play a role in developing high impact projects for Visa’s clients in the NA region.  The ideal candidate is a strategic thinker that seeks to innovative everything they touch, carries a disruptor mindset, and can articulate/create impactful presentations. This role works together with our Product Experience Design (PxD) team and Visa Marketing Services team to collaborate and solve all our client solutions

  You will be ultimately responsible for achieving quarterly and annual revenue targets and related operational responsibilities (e.g., pipeline reporting, crafting client-facing collateral, writing proposals, and collaborating with delivery teams).  You have strong executive presence with clients, including SVP+ digital/CMO leaders at nationally and regionally-focused clients.  You are excited by the prospect of measuring your success through attainment of revenue growth targets. 

  The successful candidate will be a seasoned business leader who can understand the bespoke needs of Visa client types.  The role will collaborate closely with matrixed stakeholders who deliver the services and who product manage the services. This person will articulate the value proposition to clients, address client feedback, and ultimately close the sales.      

  Responsibilities:

  Consultative Selling

  Uncover client needs, challenges, and opportunities with respect to implementation services

  Present solutions to clients that address their needs

  Quantify the value and differentiation of the solution for clients

  Identify the client decision-making stakeholders and processes  

  Define the value proposition and develop sales collateral, including sales presentations and 'tear sheets'

  Develop product pricing strategy, ensure product profitability

  Solution Delivery

  Strong project and program management skills

  Manage multiple client projects at the same time while building new solutions for our practice

  Customer Centricity

  Strong executive presence

  Speak to technical and non-technical aspects of solutions

  Be comfortable working across the spectrum of Visa clients, from institutional banking relationships to fintech startups 

  Industry Knowledge

  Maintain deep understanding of competitive environment for Visa solutions and use that knowledge to articulate the differentiated value we offer

  Communications

  Demonstrate executive presence in leading conversations with clients and internal senior leaders at Visa

  Communicate across functional stakeholders (for varying levels and technical expertise)

  Incentivize cross-functional teamwork by aligning cross-functional incentives

  Possess strong diplomacy skills and fosters goodwill between different groups

  Coach teams 

  People Leadership

  Demonstrate ability to structure a team and lead your digital analytics team of high-performers to even greater heights.

  This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

   

   

  Qualifications Basic Qualifications:

  • 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

  • 5+ years of hands on SEO experience with enterprise clients

  Preferred Qualifications:

  • 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD

  • Experience with enterprise level SEO tools (ex: Deepcrawl/Lumar, Conductor, brightedge, Splunk etc.) and Experience with location management platforms

  • Entrepreneurial mindset energized by the possibility of building a new business

  • Knowledge of the competitive environment across segments

  • Collaborative approach with internal and external partners

  • Resilient in navigating through ambiguity and translating the theoretical to applicable

  • Growth mindset that embraces creativity, optimism, and failing-fast

  NICE TO HAVE QUALIFICATIONS:

  Certified/Experience in Google Analytics and/or Adobe Experience Cloud (particularly knowing how to target, segment, optimize and manage analytics to position to customers via analytics)

  Deep background to use external/3rd-party data sources to attain and supplement the data required for our solutions

  Additional Information Work Hours: Varies upon the needs of the department.

  Travel Requirements: This position requires travel 5-10% of the time.

  Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

  Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

  U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 159,200.00 to 207,000.00 USD, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

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