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Digital Merchandiser, eCommerce
Digital Merchandiser, eCommerce-December 2024
Detroit
Dec 26, 2024
About Digital Merchandiser, eCommerce

  By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?Join us-Where your Career is a Force for Good!

  Job Description:WHY CHOOSE US?As one of the nation's premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good.We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women's Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions.At the American Red Cross, your uniqueness can shine!

  We are currently seeking a Job Digital Merchandiser, eCommerce. This is a remote position. Open to qualified candidates within the United States. You must be able to work in Eastern time.

  WHAT YOU NEED TO KNOW: The Digital Merchandiser, eCommerce is responsible for strategy and implementation of all promotions and marketing emails on the Red Cross eCommerce Storefront. Working both as an individual contributor and collaboratively with a team, this role is responsible for the development, strategy, execution and maintenance of site promotions, coupons, and marketing campaigns on the eCommerce Storefront. The position will require collaborating with various cross functional teams including (but not limited to), marketing, IT, marketing email, SEO, social media, and analytics. The ideal candidate for this role has a strong attention to detail, general marketing background, superior presentation, and communication skills, and demonstrated, hands-on experience managing digital channels. This position reports to Supervisor, eCommerce Solutions.

  WHERE YOUR CAREER IS A FORCE GOOD (Key Responsibilities):

  Coordinates existing content updates with the various departments maintaining a presence on the Web.Creates and publishes engaging textual, graphic and visual content.Maintain a content publication calendar that schedules all aspects of the creation and delivery of content throughout the year.Perform detailed content QA identifying inconsistencies and errors in grammar, spelling, syntax, and punctuation.Develops and implements digital content from internal departments and field units.Creates and provides content suggestions for Marketing opportunities and Special Projects.Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.Owns the site promotion, marketing email and couponing for the entire Red Cross organization on the Red Cross Store, taking the process from conceptualization through development, UAT and post-production validation.Strategize and set up A/B Testing on the Red Cross eCommerce Storefront as needed.The above statements are intended to describe the general nature and level of work

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