Digital Marketing Manager

　　Job Description

　　You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your Digital Marketing Manager role, you'll help us deliver better care for billions of people around the world. It starts with YOU.

　　Reporting to the Marketing Director, Integrated Media and Digital, the Digital Marketing Manager leads the development, execution, and evaluation of Integrated Media and Digital Marketing plans across the enterprise of Kimberly-Clark Brands in Canada. This is a hybrid role based from Kimberly-Clark's Mississauga, Ontario corporate office.

　　In this role you will:

　　Be a thought leader and consultant in the development, execution, and evaluation of digital, integrated media, omnichannel marketing plans and content across the enterprise and all brands.Lead the execution of digital acceleration projects for the Canadian enterprise, ensuring collaboration between key stakeholders. Define project objectives, business benefits, ways of working and measures of success.Partner with the Canadian brand team to consult on and execute Integrated Media, Social Media and Content workstreams across the Canadian enterprise.Contribute knowledge and expertise to influence digital media (ex. Google, Pinterest, etc.) partnerships and Joint Business Plans, driving innovation in strategic pillars and thought leadership on learning plan agendas.In partnership with the agencies, Kimberly-Clark IT, Insights & Analytics, Kimberly-Clark North America (KCNA) Advanced Marketing Capabilities and the global holistic measurement teams, leverage the holistic measurement platform to provide reporting, analysis and insights for key PESO (Paid, Earned, Shared and Owned) media initiatives.Analyze consumer data to find the right consumers to acquire, engage, retain and reactivate through various marketing channels.In partnership with KCNA Advanced Marketing Capabilities team and agencies, perform tactical work within tools (for example, Epsilon People Cloud, SalesForce Marketing Cloud, Sprinklr, GA4, etc.) to support the execution and measurement of day-to-day consumer experience and engagement in Canada.In partnership with KCNA Advanced Marketing Capabilities, Global Digital Marketing Center of Excellence and Digital Technology Solutions teams, build digital marketing capabilities and strategies that drive our digital transformation, enabling business growth through personalized consumer experiences.Participate in new brand marketing initiatives and presentations, including relevant Agency Day and operational meetings.Interface with counterparts in the development of digital, media and omnichannel media best practices.Stay up to date on digital marketing trends, bringing relevant opportunities forward to the Canadian brand team.

　　About Us

　　Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands-and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.

　　At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform - so there's your open door of opportunity. It's all here for you at Kimberly-Clark.

　　Led by Purpose. Driven by You.

　　About You

　　You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

　　You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results.

　　In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

　　To succeed in this role, you will need the following qualifications:

　　Post-secondary degree or diploma, preferably in a relevant discipline (i.e., Marketing, PR, Communications, etc.) and 5+ years prior experience in Digital Marketing, Social Media and Influencer Marketing, Audience Strategy and/or Omnichannel Marketing. Past agency experience and/or experience working in a matrixed organization would be considered an asset.Deep understanding of Digital Marketing with a consumer-first approach, analytical aptitude, and test-and-learn mindset.History of demonstrated success in the development, execution, and evaluation of owned and paid marketing channels, across brand, performance, and retail, that grow the business with strong KPI results.Proven thought-leadership in the areas of audience strategy, consumer data integrations and utilization, and integrated marketing planning.Results focused, decisive, analytical, and collaborative self-starter with a passion to learn and innovate.Experience operating within a highly matrixed organization and with cross-functional teams. Demonstrated ability to build collaborative working relationships with team members, both internal and external, across the organization.Strong project management and organizational skills with the ability to manage and navigate project delivery and execution with multiple internal and external stakeholders.A deep understanding of the consumer experience and advertising landscape, particularly in social media and influencer marketing, with a history of creating transformational brand communications and programs, enabled by best-in-class consumer engagement and content.Demonstrated passion for emerging marketing technologies, with an established desire to stay up-to date on best practices in digital, social and omnichannel marketing trends.Experience with Digital, CRM, and Omnichannel Marketing technologies (ex. Epsilon People Cloud, Salesforce Marketing Cloud, Google Marketing Platform - including DV360, SA360, Campaign Manager and Google Universal Analytics and/or GA4, Amazon Marketing Cloud, etc.) is preferred.

　　Total Benefits

　　For a complete overview, see Canada | My K-C Benefits (mykcbenefits.com)

　　Hybrid Work Arrangements: You're looking to make a difference. When and where it works best for you. And at Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works, flexible work (hybrid) arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

　　To Be Considered

　　Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

　　In the meantime, please check out the careers website.

　　And finally, the fine print....

　　For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

　　The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

　　Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

　　Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 - when prompted for employee ID, say "OTHER CALLER" - or [email protected] for assistance. You must include the six digit Job # with your request.

　　Veterans and members of the Reserve and Guard are highly encouraged to apply.

　　This role is available for local candidates already authorized to work in the role's country only. Kimberly-Clark will not provide relocation support for this role.

　　#LI-Hybrid

　　Grade 9

　　Primary Location

　　Canada-Ontario-Mississauga

　　Additional Locations

　　Worker Type

　　Employee

　　Worker Sub-Type

　　Regular

　　Time Type

　　Full time