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Digital Marketing Manager
Digital Marketing Manager-November 2024
Brentford
Nov 17, 2024
ABOUT MEDIDATA SOLUTIONS
Medidata powers the development of new therapies for more than 1,000 life science companies worldwide.
1,001 - 5,000 employees
Biotechnology, Technology
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About Digital Marketing Manager

  Medidata: Powering Smarter Treatments and Healthier People

  Medidata, a Dassault Systèmes company, is leading the digital transformation of life sciences, creating hope for millions of people. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 2,000+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Known for its ground-breaking technological innovations, Medidata has supported more than 30,000 clinical trials and 9 million study participants. And Medidata's ongoing commitment to infusing the patient voice into trial designs and solutions is helping to create a better and more inclusive experience for all participants in clinical studies. Medidata is involved in nearly 40% of company-initiated trial starts globally, with studies conducted in more than 140 countries. More than 70% of novel drugs approved by the Food and Drug Administration (FDA) in 2022 were developed with Medidata software. Medidata is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata.

  Your Mission:

  The Digital Marketing Manager will be responsible for developing strategies and delivering best-in-class digital programs for our EMEA region. You will be working in a highly collaborative environment alongside demand and field marketing managers in support of regional priorities and will leverage programmatic, content syndication and paid media channels to achieve objectives.

  We are looking for a highly motivated individual who is excited to join a vibrant marketing organization at a mission-based company to further refine their skills and expand their professional experience.

  The role requires strong project management skills and the ability to work across teams, and time zones (East Coast US).- Oversee agency relationships to ensure on-time and on-budget delivery of programming

  - Work closely with field marketing managers to deliver plans to meet their objectives

  - Manage regional digital budget from initial planning through reporting

  - Complete regular analysis of campaign performance including suggested recommendations for further improvement

  - Develop a build and test approach to identify new channels and publishing partnerships

  - Apply a relentless focus on program optimization

  Your Competencies:

  - Excellent verbal and written communication skills

  - Exceptional cross-functional skills to work in a matrix organization

  - Demonstrated organizational and time management skills

  - High-energy mindset that enjoys juggling multiple projects simultaneously

  - Good at building effective working relationships

  Your Education & Experience:

  - Usually Requires 5-7 years of related experience with a Bachelor's degree. Concentration in Marketing, Digital Marketing or Marketing Communications preferred

  - Experience supporting digital marketing approaches for b2b technology offerings

  - Digital marketing experience through various social media channels is required

  - Prior experience working with and/or managing agency relationships including annual planning, execution, budget management and reconciliation

  - Experience working closely and managing agency relationships is needed

  - Demonstrated success working cross-functionally

  - Strong project management experience

  #LI-MC1

  Equal Employment Opportunity

  In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

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