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Digital Marketing Executive
Digital Marketing Executive-October 2024
Melbourne
Oct 30, 2024
ABOUT C.H. ROBINSON
As one of the world’s largest logistics platforms, we are responsible for getting goods to people, when and where they need them.
10,000+ employees
Client Services
VIEW COMPANY PROFILE >>
About Digital Marketing Executive

  The Digital Marketing Executive is responsible for supporting the development and implementation of C.H. Robinson's marketing strategies and initiatives to deliver upon enterprise, divisional and regional objectives set by leadership. In this role, you will work with the Head of Marketing, Oceania, as well as the corporate marketing team to manage a wide variety of commercial marketing projects and initiatives. The ideal candidate has experience in strategic marketing and/or digital marketing; the ability to work collaboratively with a variety of stakeholders and strong project management skills to drive initiatives through to fruition.

  The duties and responsibilities of this position shall consist of, but not be limited to, the following:

  Lead the development and delivery of high-quality, strategically sound, and thoroughly planned digital marketing campaigns with measurable sales impact that reflect business needs and acumen.Plan and execute a variety of marketing initiatives for a portfolio of products, services, and trade lanes across our owned, shared, and paid marketing channels.Perform overall project management including writing project briefs and scopes, communicating with a variety of audiences, setting/meeting deadlines, timelines and executing on deliverables within budget.Measure project performance and ROI through reporting on project updates, status, completion, analytics, and ongoing sales success to internal stakeholders with the intention of developing insights to maximise success and lead generation opportunities.Manage and contribute to regional website content.Lead in consultation with the Head of Marketing, Oceania, to deliver and manage the regional social media strategy.Conducts keyword research and curates' content with the marketing team based on keywords to drive traffic and generate sales.Independently plans and implements search engine marketing campaigns.Gathers and evaluates web analytics and metrics to be used for market site enhancements and to leverage optimization of all digital programs.Development and management of regional sales collateral and distribution via intranet.Build and maintain strong relationships with internal and external stakeholders to promote efficient processes, effective execution, and client satisfaction.Identifying new marketing opportunities and analyse competitor activity.Other duties or responsibilities as assigned according to the team and/or country specific requirements.

  QUALIFICATIONS

  Bachelor's degree from an accredited university in business, marketing or related field.3 to 5 years of strategic marketing or digital marketing experience.Competencies:Oral and written communication skills.Creativity.Analytical thinking skills.Strategic thinking skills.Detail oriented.Computer skills.

  Benefits

  At C.H. Robinson Oceania, we are a proud Equal Opportunity employer offering flexible work to support a work/life balance along with offering a broad range of career development opportunities. We have an experienced and passionate team who work collaboratively to deliver smarter solutions for our clients. Employees have access to our well regarded, confidential Employee Assistance Program. Our Robinson Cares program allows our employees to give back to the community.

  Why Do You Belong at C.H. Robinson?

  Standing out among the world's largest logistics platforms, C.H. Robinson solves logistics problems for companies across the globe and across industries, from the simple to the most complex. For 100+ years, our global suite of services has innovated trade to seamlessly deliver the products and goods that drive the world's economy. With 20 million shipments annually for 100,000 customers, and millions of dollars contributed to support causes that matter to us, our people and technology literally move the world.

  As a FORTUNE 200 company, FORTUNE has also named C.H. Robinson one of the World's Most Admired Companies 2022. Headquartered in Eden Prairie, Minnesota, we are proud to be recognized as one of LinkedIn's Top Companies in Minneapolis-St. Paul 2021. And we're not stopping there... Join us as we collaborate, innovate, and work as one global team to make life better and more sustainable for our customers, communities, and world.

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