Boldly innovating to create trusted solutions that detect, predict, and prevent disease.
Discover your power to innovate while making a difference in patients' lives. iRhythm is advancing cardiac care…Join Us Now!
At iRhythm, we are dedicated, self-motivated, and driven to do the right thing for our patients, clinicians, and coworkers. Our leadership is focused and committed to iRhythm’s employees and the mission of the company. We are better together, embrace change and help one another. We are Thinking Bigger and Moving Faster.
About This Role
iRhythm Technologies is looking for a dynamic, tech-savvy Digital Manager to join our Demand Generation Team. The Digital Manager reports directly to the Director of Demand Generation and will work collaboratively with Product Marketing and Marketing Operations managers, our world-class design team, and other key stakeholders to create incredible online experiences for our audiences. You will serve as the primary strategist, executor, coordinator and communicator for a broad scope of digitally based projects focusing on our web and email marketing campaigns. You are an effective communicator and organizer who can address obstacles, maintain a realistic view of complex digital initiatives, and manage the entire digital production process.
Your responsibilities will include:
Be the technical product owner for our Zio website including development of the strategy and ownership of the execution of our web domain. Own the continuous improvement of the Zio website through content, SEO optimization, web accessibility best practices and brand presentation. Lead the development and execution of effective email campaigns that engage, nurture and drive conversions of our target audiences. Partner with our Product Marketing team to launch multi-touch digital campaigns. Strong background streamlining the web and email content development process using repeatable approaches such as templates and reusable processes is preferred. Drive optimization through measurement and testing using tools such as Google Analytics, SEM Rush and HubSpot. Communicate results and learnings, both positive and negative, to foster continuous growth and improvement. Experience setting and monitoring KPIs for web as well as email campaigns is preferred. Play a key role in managing the migration of our web presence from HubSpot to a new CMS platform. Our ideal candidate has:
Proven experience creating engaging website experiences in Adobe, SiteCore, HubSpot or other similar enterprise level web content management system. Expertise in designing automated customer journeys in HubSpot or similar email automation platform. Experience optimizing web content SEO strategy and performance using tools such as SEM Rush or similar. Proven experience in project management, prioritization of competing tasks, and the ability to make tough, but logical, decisions. Experience with project management tools such as Asana is preferred. Strong skills in aligning across teams to collaborate with a professional maturity to seek and find optimal solutions that build relationships across the organization. Experience working with global teams to create and manage a corporate web presence across multiple countries or markets. Excellent communication skills (written, oral, and internal stakeholder facing). About you:
Bachelor’s degree, or equivalent experience, in a field related to digital production, marketing communications, journalism or web design 3-5 years’ experience in a Digital Production role. Extensive experience working with HubSpot or other content management system Proficiency in HTML, CSS, multimedia, SEO, SEM and other Internet technologies as well as web design methods and best practices. Experience in the ongoing measurement and optimization of omni-channel campaigns to meet defined Key Performance Indicators. Experience with Google Analytics is required, and Google Tag Manager is preferred. Extremely hands-on with demonstrable technical expertise to solve problems with minimal guidance. Desire to work in a fast-paced environment and ability to adapt to changing priorities. What's In It For You
This is a regular full-time position with competitive compensation package, excellent benefits including medical, dental, and vision insurances (all of which start on your first day), health savings account employer contributions (when enrolled in high deductible medical plan), cafeteria plan pre-taxed benefits (FSA, dependent care FSA, commute reimbursement accounts), travel reimbursement for medical care, noncontributory basic life insurance & short/ long term disability. Additionally, we offer:
emotional health support for you and your loved ones legal / financial / identity theft/ pet and child referral assistance paid parental leave, paid holidays, travel assistance for personal trips and PTO! iRhythm also provides additional benefits including 401(k) (with company match), an Employee Stock Purchase Plan, pet insurance discount, unlimited amount of Linked In Learning classes and so much more!
FLSA Status: Exempt
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Actual compensation may vary depending on job-related factors including knowledge, skills, experience, and work location.
Estimated Pay Range
$104,500—$152,100 USD
As a part of our core values, we ensure a diverse and inclusive workforce. We welcome and celebrate people of all backgrounds, experiences, skills, and perspectives. iRhythm Technologies, Inc. is an Equal Opportunity Employer. We will consider for employment all qualified applicants with arrest and conviction records in accordance with all applicable laws.
iRhythm provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including those who may have any difficulty using our online system. If you need such an accommodation, you may contact us at [email protected]
About iRhythm Technologies
iRhythm is a leading digital healthcare company that creates trusted solutions that detect, predict, and prevent disease. Combining wearable biosensors and cloud-based data analytics with powerful proprietary algorithms, iRhythm distills data from millions of heartbeats into clinically actionable information. Through a relentless focus on patient care, iRhythm’s vision is to deliver better data, better insights, and better health for all.
Make iRhythm your path forward. Zio, the heart monitor that changed the game.