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Demand Generation Specialist, Marketing
Demand Generation Specialist, Marketing-March 2024
Virtual
Mar 23, 2025
About Demand Generation Specialist, Marketing

  Open Lending provides automated lending services to financial institutions. The company specializes in loan analytics, risk-based pricing, risk modeling, and automated decision technology for automotive lenders throughout the United States. The company was founded in Austin, TX in 2000.

  Before taking the company public in 2020, Open Lending ranked among Austin’s fastest-growing, privately held companies. Starting in 2013, the company placed for seven consecutive years on the Austin Business Journal’s Fast 50 list. Additionally, Open Lending has been named as a top workplace by both the Austin Business Journal and the Austin American Statesmen.

  The Opportunity:

  As Open Lending’s Marketing Ops Specialist, you’ll report to the VP of Marketing and support the execution of the programs intended to drive demand for Open Lending’s solutions. This role will work closely with colleagues in marketing and sales to define and execute campaigns designed to bring awareness to Open Lending’s value proposition, generate new leads, and drive new pipeline opportunities for the organization.

  Three Reasons to Apply:

  Influence: Indirectly contribute to enabling vehicle access for underserved customers and directly contribute to Open Lending revenue generation

  Growth: 1st position of its kind on the team – you’ll help establish operating rhythm and KPIs for Open Lending business development

  Stability: Join an established public company and a marketing organization with long-term planning in mind

  What You’ll Do:

  Support execution of coordinated multi-channel campaigns that align with Open Lending’s strategic objectives across key segments and markets

  Work collaboratively with sales to build a list of named accounts that can be incorporated into strategic Account-Based Marketing programs and with marketing to develop, deploy and measure those programs via Salesforce

  Working in collaboration with your colleagues, help craft and refine messaging and campaign strategies to deliver greater interest and leads

  Work closely with your marketing colleagues to offer data-driven insights into the creation of content to support primary marketing campaigns as well as to supplement initiatives driven by our sales team

  Measure the performance of content, channels, and programs, and support the team in driving timely adjustments to maximize efficiency of marketing spend

  What You Bring:

  Bachelor’s degree in Marketing or related field

  3+ years B2B marketing experience

  Familiarity with the lending industry and/or SaaS software marketing a plus

  Experience with: CRM (Salesforce, HubSpot); Account Based Marketing; Online Advertising (SEM, Display, Retargeting, LinkedIn, etc.)

  Results-oriented, detailed

  Proactive, problem-solving skills

  Advanced Excel skills, including pivot tables, macros, and vlookups

  Benefits and Perks:

  Medical, dental, life and short-term and long-term disability insurance (company pays 100% of the premium for employee and 100% of the premiums for family plans after 2 years of coverage)

  Total annual cash compensation includes base salary and bonus, plus participation in the incentive plan for non-commissioned employees

  Unlimited PTO

  401k plan with match

  Eligible for long-term equity compensation

  Free onsite covered parking (Austin office)

  Paid parental leave for new parents

  Onsite gym (Austin Office)

  Free snack options (Austin Office)

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