Site Name: USA - Pennsylvania - Philadelphia, Poznan Business Garden

　　Posted Date: Jan 3 2024

　　At GSK, we consider our Omni-channel customer engagement strategy a pivotal driver of transformation, aimed at making our organization more customer-centric, data-driven, and ultimately more competitive. Our Omnichannel transformation, is a testament to our commitment to placing the customer at the core of our strategy. In this role, you will lead the charge in creating personalized experiences, empathizing with customer needs, and harnessing data for impactful interactions. It's not just about marketing; it's about curating thoughtful experiences for healthcare professionals.

　　As the Product Owner for the Data Orchestration Team, you will play a critical role in leading the Customer Data Platform (CDP), Tagging, Consent and Omnichannel efforts, shaping the future of customer engagement and supporting brand objectives.

　　This role will provide you the opportunity to lead key activities to progress your career. These responsibilities include some of the following:

　　As the Product Owner, you will have the opportunity to drive your career forward by focusing on the following key activities:CDP Ops: Understand and implement the organization's CDP vision, strategy, and roadmap, serving as a trusted advisor to ensure a seamless and integrated customer experience.Customer Experience: Lead the strategic design and delivery of Omnichannel customer experiences (Powered by CDP), collaborating closely with Brand, Marketing, Sales, and Medical teams.Personalization: Support the development of data-driven, personalized customer journeys and monitor their implementation. From simple A/B testing toBest Practices: Advocate CDP & Omnichannel best practices throughout the organization to ensure consistent messaging and a high-quality customer experience across all Omnichannel touchpoints.Alignment: Collaborate with Business Unit Directors and country leadership teams to align Omnichannel strategy and roadmap with overall business objectives, tracking progress against defined targets.Digital Solutions: Partner with relevant local and regional teams to evaluate and implement digital solutions that enable seamless customer engagement.Campaign Strategies: Define and co-develop integrated campaign strategies and channel strategies with the brand teams to support brand objectives.Performance Monitoring: Take responsibility for monitoring the performance and effectiveness of Omnichannel campaigns within the local context.Project Management: Manage key Omnichannel initiatives, developing project plans and coordinating local marketing execution based on the defined strategy and KPIs.Compliance: Provide strategic guidance and support the implementation of Omnichannel plans while ensuring strict compliance with local guidelines.Issue Resolution: Manage issues, concerns, and risks related to Omnichannel execution, ensuring timely resolution. Why you?

　　Basic Qualifications:Bachelor's degree in marketing, sales, or a related discipline.2+ years product owner experience2+ years customer data platform (CDP) experience2+ years Omnichannel experience2+ years digital marketing experienceProficiency in MS Office suite, Web Analytics tools (e.g., Google Analytics), CRMs (e.g., Veeva, Salesforce), and digital marketing and social media marketingPreferred Qualifications:MBAExperience in the pharmaceutical industryCertifications in digital marketing, data analytics, and project management#LI-GSK

　　Please visit GSK US Benefits Summary t o learn more about the comprehensive benefits program GSK offers US employees.

　　Why Us?

　　GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

　　Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We're committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

　　If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

　　GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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