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As a Research Analyst on the US Research & Analytics team, you may execute brand impact surveys measuring ad effectiveness on media platforms of all kinds from digital, to social, to streaming, to podcasting, and beyond. Additionally, the Research Analyst will have the opportunity to assist in developing and performing deep-dive custom analyses under the guidance of research leads.
Responsabilities:
Create detailed research analyses focused on the effectiveness of advertising on a variety of media platforms using established test vs control methodology
Decide on the correct analytic approach(es) to measure campaigns and evaluate question selection/wording
Work directly with clients from study proposal phase through to delivery
Guide clients in interpretation of results of analytics, often presenting results directly to agencies, advertisers, and media companies
Perform strong quality assurance checks on poll grammar and tone, data collection during survey flight, and finalized reports
Investigate / raise questions when issues are discovered and proactively work to help find the root cause and resolve them
Work as part of a team to create research solutions for new product developments that would better serve our clients
Design and implement brand impact surveys and analyze and interpret findings, as necessary
Qualifications:
Bachelor’s degree in a quantitative discipline, Marketing, or related field
0-2 years experience in managing big sets of data
Knowledge of SPSS, VBA, and R scripting language a strong plus
Very strong quantitative, data tabulation, analytic thinking and data mining skills
Excellent skills with Microsoft Office and Google suite of products (especially Excel/Sheets, PowerPoint/Slides)
Strong written and verbal communication skills in english and spanish
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