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Customer Retention Manager
Customer Retention Manager-February 2024
London
Feb 23, 2025
About Customer Retention Manager

  At Hearst UK, there's always more to the story. Join us as our Customer Retention Manager to start the next chapter in your career.

  We're the UK's leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper's Bazaar and Country Living. We've created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We'll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.

  ABOUT THE ROLE

  You will be managing and delivering the customer retention and engagement plan across paid digital, bundle and memberships. Focusing on the continual improvement of customer metrics (specifically churn and lifetime value) to support overall customer subscription net growth.

  You will also:

  Use data to inform and iterate the plan across welcome, in-life, renewal and save touch points personalising communications, tailoring campaigns and fostering stronger customer relationships. Produce ongoing campaign results and insights, in collaboration with the data, technology and customer insight teams, to identify opportunities for continuous improvements to the customer journey across all touch points, as well as showcasing excellent work. Lead and manage an Exec, supporting their performance and development, whilst fostering a customer focused mentalityABOUT YOU

  Proven experience in customer retention management or a similar role within a marketing team Strong analytical skills and experience working with data analytics tools to extract insights and drive data-informed decisions. Excellent communication and interpersonal skills to effectively engage with customers, internal teams, and stakeholders. Demonstrated ability to develop and execute successful retention strategies, including targeted campaigns and customer communication plans. Proficiency in CRM software, marketing automation tools, and other relevant marketing technologies. Familiarity with customer segmentation techniques and customer journey mapping. A strategic mindset with the ability to think creatively and develop innovative approaches to customer retention. Strong project management and organizational skills, with the ability to prioritize tasks and meet deadlines. Knowledge of ethical marketing practices and GDPR Passion for delivering exceptional customer experiences and a customer-centric mindsetWHAT WE OFFER

  At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:

  25 days' holiday (with the option to buy up to 5 additional holiday days) Hybrid working - Two days per week in the office Discounted gym membership Healthcare cash plan Spend a charity day with your favourite good cause Life assurance and pension scheme Regular socials and more!There's more to your story than you imagine. And the next chapter begins right here.

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