Home
/
Advertising and Marketing
/
Customer Marketing Manager
Customer Marketing Manager-November 2024
McLean
Nov 23, 2024
ABOUT APPIAN
Appian makes building, launching, using, and changing powerful enterprise apps easy.
1,001 - 5,000 employees
Technology, Engineering
VIEW COMPANY PROFILE >>
About Customer Marketing Manager

  Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

  Appian is a software company that automates business processes. The Appian AI Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations-resulting in better growth and superior customer experiences.

  We are looking for a Customer Marketing Manager to join a dynamic team that focuses on delivering bar raising customer marketing. You will own and execute the NAM marketing strategies and programs that focus on celebrating customers through advocacy, loyalty, and engagement. Working closely with account teams and the field, industry, and content marketing teams, you are self directed, have experience delivering results in ambiguous environments, and will amplify customer success broadly, as well as build and drive engagement with our loyal customers. The Appian Customer Marketing team is responsible for telling the story of how the world's fastest-growing organizations use Appian for process automation. We have a unique structure for telling stories, Appian Studio. Our mission is to deliver an entirely different kind of story - one that is relatable, moving and gratifying.

  This role is based at Appian's HQ in McLean, VA. Employees hired for this position will have the opportunity to work in a flexible, hybrid environment. If you are not already located in the Washington, DC metro area, your willingness to relocate will be a contingency for this position.

  To be successful in this role, you will: Amplify the customer voice (North American customers) through strategic storytelling - video, case studies, quotes, event speakers, analyst and media engagements, and peer reviews.

  Develop a pipeline of high potential North American advocacy opportunities. Financial Services and the Public sector are important targets.

  Ideate on how clients and their stories can be involved in key marketing plays and activities. Must be able to look at the customer from a 360 degree view and prioritize key activities based on Appian's strategic vision.

  Maintain a deep knowledge of our customer use cases and their business impact; serve as a resource for peers across the organization.

  Secure customer speakers for key events including Appian's flagship event 'Appian World' and support the development of engaging presentations.

  Further develop the Customer Appreciation Program, continually developing new customer advocate relationships and identifying valuable opportunities for advocates to engage.

  Support strategic account strategies through champion enablement, strong customer relationships, and customer events, working in close collaboration with the field marketing and executive engagement teams.

  Contribute to the overall marketing campaign strategy, across various channels and milestones, with creative content and customer proof points.

  Help to manage internal change of all Appian team members to think advocacy first and to the values of Appian Studio. This will include close working with the Appian Sales enablement team.

  Qualifications: 5+ years of experience in B2B customer marketing and advocacy.

  Proven success as a communicator, writer, and content creator.

  Experience building customer relationships and capturing their success stories in video and written format.

  Proven ability to drive results in a fast-moving team in a rapidly growing company.

  Excellent written communication and storytelling skills; strong facilitation and presentations skills.

  Collaborative work style and can earn trust with senior leaders.

  Works well under pressure. Time management and prioritization skills are essential to be successful in this role.

  Self-starter with a proven ability to multitask, prioritize, and work with all levels and departments within an organization.

  Ability to travel to customer meetings or events as needed - approximately 20% travel

  Bachelor's Degree

  Tools and Resource Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities. Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led . These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company. About Appian

  Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations-resulting in better growth and superior customer experiences. For more information, visit . [Nasdaq: APPN]

  Follow Appian: , .

  Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-worker, . Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws .

  If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Channel Marketing Manager
Overview Baker Tilly US, LLP (Baker Tilly) is a leading advisory CPA firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's
Opportunity Development Intern
Who are we? Equinix is the world's digital infrastructure company®, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and intercon
Bilingual Medicare Sales Field Agent (English / Russian) - Portland OR
Become a part of our caring community and help us put health first Are you passionate about the Medicare population, looking for an opportunity to work in sales with the ability to directly impact yo
Director, Technology Industry Go-to-Market
Company Description At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else ca
Digital Accessibility Specialist
Job Description: The Role The person filling this role will work throughout the FI Platform to help individuals and teams realize the goal of digital accessibility. Working practically, with an empha
Business Development Manager
Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on t
Consultant, Product Marketing (Insurance)
TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices What We'll Bring: At TransUnion, we strive to build an environment where our associates are in the drive
Growth D&A Product Owner, Senior Specialist
In this Sr Product Owner role, you will lead the strategic vision and roadmap for the Growth Data and Analytics team with cross-divisional impact. This role prioritizes a portfolio of analytic produc
Director, B2B Enterprise Marketing Strategy
Recognized as one of Forbes 2023 America's Best Large Employers and named to the Disability Equality Index's 2022 list of Best Places to Work for Disability Inclusion, Labcorp is seeking to hire a Di
Senior Marketing Manager - Xtrackers
Job Description: About DWS: DWS Group (DWS) is one of the world's leading asset managers with EUR 821bn of assets under management (as of 31 December 2022). Building on more than 60 years of experien
Copyright 2023-2024 - www.zdrecruit.com All Rights Reserved