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Customer Marketing Executive - Retention
Customer Marketing Executive - Retention-February 2024
London
Feb 8, 2025
About Customer Marketing Executive - Retention

  At Hearst UK, there's always more to the story. Join us as our Customer Retention Executive to start the next chapter in your career.

  We're the UK's leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper's Bazaar and Country Living. We've created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We'll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.

  ABOUT THE ROLE

  You will implement the customer retention and engagement plan across paid digital, bundle and memberships. Focusing on the continual improvement of customer metrics (specifically churn and lifetime value) to support overall customer subscription net growth.

  You will also:

  Use data to inform and iterate the plan across welcome, in-life, renewal and save touch points personalising communications, tailoring campaigns and fostering stronger customer relationships. Seek to inform and improve the customer journey across all touch points. Work collaboratively with the Retention Execs to ensure best practise and learnings are sharedABOUT YOU

  Some experience in customer retention, customer success, or a similar role, preferably in the media industry or a consumer-focused environment. Strong analytical skills, with the ability to analyse customer data, metrics, and trends to drive retention strategies and initiatives. Excellent written and verbal communication skills, with the ability to craft persuasive and personalized customer communications. Proficiency in using CRM software and marketing automation tools. Familiarity with customer segmentation techniques and targeted marketing approaches. Detail oriented with strong organizational and project management skills to effectively manage multiple tasks and meet deadlines. Collaborative mindset, with the ability to work well within a team and across departments.WHAT WE OFFER

  At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:

  25 days' holiday (with the option to buy up to 5 additional holiday days) Hybrid working - Two days per week in the office Discounted gym membership Healthcare cash plan Spend a charity day with your favourite good cause Life assurance and pension scheme Regular socials and more!There's more to your story than you imagine. And the next chapter begins right here.

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