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Customer Engagement Specialist CRM/Cardiology
Customer Engagement Specialist CRM/Cardiology-November 2024
Vilnius
Nov 24, 2024
ABOUT NOVARTIS
At Novartis, we’re reimagining medicine to improve people’s lives through innovative science and technology.
10,000+ employees
Biotechnology
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About Customer Engagement Specialist CRM/Cardiology

  About the Role

  Responsible for generating business revenue through the achievement of assigned sales, growth, market share and productivity targets in the specified territory or therapeutic area by effectively promoting company products targeting healthcare professionals. Executing approved marketing and sales strategies and programs, allocating resources within budget, and using call plans and approved marketing materials. Responsible for developing effective business relationships with customers (physicians, treating staff, and other stakeholders) that support delivery of business results; initiate or support programs that make a difference in the lives of patients.

  Major Accountabilities:

  • Meet or exceed assigned territory targets (including market share/market share growth) within agreed budgets and timescales

  • Achieve agreed coverage and frequency of targets through face-to-face and/or group meetings and/or non-promotional visits (including virtual calls) and deliver agreed customer centric activities (conferences, round tables, meetings, etc.) within operating budget

  • Promote defined Novartis products according to product strategy, campaign briefs, and policies

  • Ensure outstanding personal knowledge of therapeutic diseases, and understanding of Novartis products, technical information, product strategy, positioning, key messages, programs, competitors' products and customer relationship model

  • Execute and optimize approach and communication style during visits, responding appropriately to customer needs according to Novartis selling guidelines. Use detailed knowledge of competitor products' features and benefits during visits to improve target reach for Novartis products

  • Develop and apply understanding of customer organizations and networks and of diverse back to the cross-functional teams

  • Ensure adequate preparation and follow-up of specific training modules (medical, product, presentation skills, etc.)

  • Ensure effective maintenance of CRM (customer relationship management) data, including administration, records, targeting, in line with Novartis guidelines and policies

  • Ensure effective cross-functional communication to co-ordinate interactions and deliver impact

  • Provide Novartis stakeholders and other colleagues with insight and feedback gained from customer interactions

  • Monitor performance KPIs and deliver corrective action as required to meet business objectives

  • Ensure usage of different engagement channels and platforms, drive channel orchestration around customer preferences

  • Contribute to In-Market brand promotional campaigns based on defined strategy and customer segments

  • Collect and process feedback from customers through surveys and other channels. Contribute to Voice of the Customer (VoC) data collection

  • Be seen as customer expert through territory knowledge and customer-in approach

  • Act as member of Therapy Area (TA) and cross functional Agile squads

  • Master prioritization and planning of engagements and activities

  • Ensure compliance in all interactions throughout the organization and maintain regular liaison with the regional and local compliance functions to ensure that all processes and activities are compliant with internal and external policies

  • On time reporting of spontaneous adverse events (AE) reports and technical complaints for all Novartis products

  Diversity & Inclusion / EEO

  We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

  Role Requirements

  Minimum Requirements:

  Education: Graduate degree preferably in Business Administration, Pharmacy, Science or Allied Medical Courses

  Experience:

  • 3 years of experience in sales in a pharmaceutical company

  • Demonstrates excellent product knowledge and attention to details and nuances

  • Demonstrates excellent verbal and written communication skills

  • Able to establish and maintain good, professional relationships with HCPs

  • Basic knowledge of MS Office -Word, Power Point, Excel

  Languages: Local language

  Fluent in both written and spoken English

  Division

  International

  Business Unit

  Region Europe IMI

  Location

  Lithuania

  Site

  Vilnius

  Company / Legal Entity

  NOVARTIS BALTICS SIA

  Functional Area

  Sales

  Job Type

  Full Time

  Employment Type

  Regular

  Shift Work

  No

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