Home
/
Comprehensive
/
Cross-Enterprise Brand Insights - Senior Manager
Cross-Enterprise Brand Insights - Senior Manager-November 2024
Chicago
Nov 25, 2024
ABOUT CVS HEALTH
CVS Health is a healthcare innovation company. Together, we are helping people on their path to better health.
10,000+ employees
Healthcare
VIEW COMPANY PROFILE >>
About Cross-Enterprise Brand Insights - Senior Manager

  Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

  Our Customer Success and Growth Organization is at the heart of our customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment.

  This position will be hybrid with anticipated in office days Tuesday, Wednesday, and Thursday. Candidates will be within a reasonable commuting distance to one of the following CVS HUBS:

  Woonsocket, RI

  New York, NY

  Hartford, CT

  Wellesley, MA/Boston, MA

  Chicago, IL

  Position Summary In this role you will plan, recommend, and conduct research to enhance consumer and B2B knowledge to guide better brand decision making for the business. In support of multifunctional brand teams, you will generate insights based on consumer and B2B attitudes, behavior, and responses to help guide team decisions. Research can range from highly strategic (e.g., defining a new value proposition for one of our lines of business) to more tactical (e.g., ongoing tracking of consumer perceptions about the brand). Research may also span a variety of our business units (CVS Pharmacy, Aetna, Caremark, etc.)

  Reporting to the Director of Brand Insights, you will work with stakeholders and insights peers at the Director, Sr. Director and VP levels to understand our needs and context, then help design cost-effective analyses to uncover the relevant audience truths, implement those initiatives and work with teams to incorporate the results into their action plans.

  Responsibilities include:

  Collaborating with manager, peers and stakeholders to develop research plans that address the needs of marketing strategy & brand teams.

  Partnering with external suppliers to explore design options, incorporating both primary and secondary research and taking into account historical knowledge. Providing recommendations to stakeholder teams and working with vendors to execute on the aligned approach.

  Proactively managing multiple projects simultaneously, addressing objectives, adhering to timelines and meeting cost targets.

  Thoroughly analyzing study results and developing reports that present the data in an accurate, clear and digestible way.

  Presenting and communicating final reports to a variety of audiences, remaining objective to the findings, providing actionable recommendations and influencing business decisions.

  Required Qualifications

  7+ years of market research/insights experience in both qualitative and quantitative methodologies

  Role may require occasional travel (<5% of the time)

  Preferred Qualifications

  Experience in branding insights (e.g., research to develop brand positioning, value propositions, brand tracking, in-market brand measurement), etc.

  Experience in healthcare, health & wellness, and/or B2B research

  Experience working in a complex, matrix-based organization across a variety of partner groups

  Strong analytical and consulting skills

  A strategic mindset with an ability to connect insights across a variety of data sources

  Independent project management skills

  Ability to communicate clearly and effectively across internal team members, senior leaders, collaborators and vendor partners

  Education

  Bachelor's degree or equivalent (HS Diploma and 4 years of experience) required

  Pay Range

  The typical pay range for this role is:

  $79,200.00 - $174,200.00

  This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

  CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

  You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

  CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Account Specialist/Outside Sales
Applied Industrial Technologies is currently seeking an Account Specialist to join our team. In this role, you'll get to flex your muscles by planning, implementing, and executing target industry mar
Respiratory Therapist
Why Mayo Clinic Mayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work together to put the needs of the patient first, we are
Crew Member
Crew Member (24002008) Description CULTIVATE A BETTER WORLD Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our re
Janitor
In most jobs, everyone doesn’t spontaneously erupt into applause and start raining down high-fives. At Buffalo Wild Wings, that’s just a Thursday night. This is the place to start the next phase of y
Service Assistant
In most jobs, everyone doesn’t spontaneously erupt into applause and start raining down high-fives. At Buffalo Wild Wings, that’s just a Thursday night. This is the place to start the next phase of y
Consulting Linux Kernel Developer
Job Description Oracle Linux powers Oracle Cloud Infrastructure, Oracle Exadata and a variety of other Oracle products. The Oracle Linux Core Kernel team is responsible for developing the heart and s
Supply Operative
Position Description Position Description Are you a self-starter always thinking of better ways to do things? Are you looking to be part of a dynamic team focused on providing top-quality services to
Service Assistant
In most jobs, everyone doesn’t spontaneously erupt into applause and start raining down high-fives. At Buffalo Wild Wings, that’s just a Thursday night. This is the place to start the next phase of y
Occupational Therapist - PRN
Riverside Health and Rehabilitation Centeris looking for a caring and dedicated Occupational Therapist who is licensed in Virginia and is searching for an opportunity to do meaningful work. This posi
Cooks and Cashiers - BWW GO
Buffalo Wild Wings GO has an atmosphere that creates stories worth telling - for our guests and for our Team Members. With our famous wings and flavors in a streamlined and counter-service environmen
Copyright 2023-2024 - www.zdrecruit.com All Rights Reserved