In this position…

　　Do you believe data tells the real story? We do! Redefining mobility requires quality data, metrics, and analytics, as well as insightful interpreters and analysts. That's where Global Data Insight & Analytics makes an impact. We advise leadership on business conditions, customer needs, and the competitive landscape. With our support, key decision-makers can act in meaningful, positive ways. Join us and use your data expertise and analytical skills to drive evidence-based, timely decision-making.

　　The CRM Journey Lead will be responsible for building end-to-end customer experiences to delivery through an omni-channel approach. Areas of focus will include reimagining communications regarding in-vehicle subscriptions, accessory sales, next best action modeling etc. In this role, you will change the customer experience, develop robust KPIs, evolve strategy and build new customer journeys to meet the ever-evolving auto customer.

　　What you'll do…

　　Lead CRM Experience for direct-to-consumer product and service in partnership with other leaders to develop a holistic customer journey

　　Responsible for all strategy, journey mapping, audience requirements, business functional requirements, campaign development and analytics strategy

　　Leverages actional insights to create data-driven lifecycle campaigns that drive KPIs.

　　Recommends and implements segmentation, targeting and personalization tactics to improve response and conversion, while maximizing marketing ROI

　　Collaboratively tests, evaluates and continually optimizes targeted customer lifecycle journeys to drive performance against business objectives.

　　Key partner to Global Product organization, IT and Data/Analytics teams helping to guide and provide requirement for technology and dashboard development

　　Partners with Global CRM Product team and CRM MarTech strategy lead in the development of business requirements for technology initiatives

　　Collaborates with audience planning team and insights team on requirements for each use case execution

　　Partners with Contact Center, CX, Marketing, e-commerce etc to ensure alignment of the customer journey across the organization

　　Leads agency partner team in development of overall strategy, creative design and corresponding campaign deliverables

　　Responsible for execution of development timelines, testing, and launch plans

　　You'll have…

　　A Bachelor's Degree

　　8+ years of client or agency experience crafting omni-channel 1:1 marketing strategies in ecommerce and subscription based services that encourage customers and drive revenue, loyalty and lifetime value

　　8+ years of proven experience with data management platforms, other digital platforms (ie Digital Asset Management, comms design), consumer privacy, AI/ML tools, etc

　　Even better, you may have…

　　Master's degree preferred

　　Experience in MarTech and working with Adobe and Salesforce platforms preferred

　　Successful candidate should be able to demonstrate leadership behaviors combined with outstanding interpersonal, teambuilding, and communication skills

　　Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling.

　　Proactive and highly diligent, with an interest in problem solving

　　Bias for Action - Anticipates, identifies and acts on both short and long-term goals in achieving results.

　　You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

　　As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all the above? No matter what you choose, we offer a work life that works for you, including:

　　Immediate medical, dental, and prescription drug coverage

　　Flexible family care, parental leave, new parent ramp-up programs, subsidized backup childcare, and more

　　Vehicle discount program for employees and family members, and management leases

　　Tuition assistance

　　Established and active employee resource groups

　　Paid time off for individual and team community service

　　A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

　　Paid time off and the option to purchase additional vacation time.

　　For a detailed look at our benefits, click here:

　　New Hire Benefits (https://corporate.ford.com/content/dam/corporate/us/en-us/documents/careers/2023-benefits-and-comp-GSR-sal-plan-1.pdf)

　　Visa sponsorship is not available for this position.

　　Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

　　We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

　　#LI-Remote

　　Requisition ID : 23119