As the strategic lead at our integrated creative hub you will play a pivotal role in shaping and driving our creative-strategic vision, ensuring alignment between business objectives and creative execution – you will be at the forefront of shaping how our clients (internal & external) view creative and the key role it plays in impacting their biz results & growth.

　　Your role is a unique blend of strategic prowess, creative brilliance, and tech-savvy innovation. Building a team of dynamic strategists and planners, you will shape our strategic vision, steer end-to-end communication strategies, ignite creative genius, and architect the evolution of our data, analytics, and tech. In this role, you'll be both a people's champion and a technical expert, driving the agency's success through groundbreaking ideas, strategic finesse, and empowering leadership.

　　KEY RESPONSIBILITIES:

　　BUSINESS STRATEGIC PLANNING● Collaborate with senior leadership to define the agency's long-term vision, goals, and growth strategies.

　　● Harness your startup spirit to spot trends & client / industry & market opportunities - ensuring our strategies remain agile and head of the curve.

　　● Working alongside your other global partners to conduct market research and competitive analysis to identify business opportunities, trends, and potential risks.

　　● Develop strategic frameworks to guide decision-making across our creative solutions offering, ensuring alignment with client needs and industry shifts.

　　END TO END COMMUNICATIONS PLANNING● Lead the charge in devising cutting-edge, data-driven communication strategies and plans, that ignite digital (& all other) platforms and captive our clients.

　　● Lead the development of creative, integrated communications strategies that effectively combine traditional and digital channels.

　　● Work closely with account teams to translate client objectives into actionable strategic plans, ensuring seamless execution across campaigns.

　　● Evaluate campaign performance and provide insights to optimize strategies for greater impact.

　　CREATIVE TRAILBLAZER● Shape our creative narrative, that resonates with our audiences and amplify brand narratives.

　　● Collaborate with creative teams to conceptualize and develop innovative ideas

　　● Provide guidance on storytelling, messaging, and creative direction to elevate the group's output and differentiate our client offerings.

　　● Ensure that creative strategies effectively communicate brand messages while resonating with target audiences.

　　DATA ANALYTICS & TECH UNIT CO-DEVELOPMENT● Work alongside our data & tech unit, driving the integration of data-driven insights into strategic decision-making.

　　● Work alongside other data & the teams within Incubeta – ensuring cross-group integrations (ops & product).

　　● Identify and implement technological solutions that enhance the agency's capabilities in data analysis, measurement, and reporting.

　　● Work closely with cross-functional teams to leverage data for optimizing campaigns, identifying trends, and uncovering further biz opportunities.

　　TEAM LEADERSHIP & MANAGEMENT● Manage and mentor a team of strategists & planners, fostering a collaborative and innovative work environment.

　　● Provide guidance on professional development, skills enhancement, and career growth for team members.

　　● Foster strong cross-functional collaboration to ensure alignment between strategy, creative, and execution teams.

　　KPIs

　　BUSINESS GROWTH & CLIENT IMPACT● Increase agency revenue through strategic initiatives and successful campaign outcomes.

　　● Enhance client satisfaction and retention by delivering strategic solutions that drive tangible results.

　　STRATEGIC EXCELLENCE● Develop and execute comprehensive business, communications, and creative strategies that align with client goals.

　　● Demonstrate innovative thinking and adaptability to changing market dynamics.

　　DATA-DRIVEN DECISION-MAKING● Establish a robust data and analytics unit, resulting in actionable insights that inform strategic direction.

　　● Improve campaign effectiveness through data-driven optimizations.

　　TEAM DEVELOPMENT● Cultivate a tribe of strategic visionaries, fueling their growth, leading a collective pursuit of excellence.

　　● Measure and enhance team engagement, growth, and collaboration – fostering your team that thrives and dreams big.

　　QUALIFICATIONS:

　　● Bachelor's degree in Business, Marketing, Communications, or related field; advanced degree preferred.

　　● Proven experience (10+ years) in strategic planning, communications strategy, and creative strategy within the advertising, marketing, or creative agency industry.

　　● Strong understanding of data analytics, technology trends, and their application in strategic decision-making.

　　● Exceptional leadership and people management skills, with a track record of successfully leading and developing teams.

　　● Excellent communication and presentation skills, with the ability to convey complex ideas clearly and persuasively.

　　● Analytical mindset, comfortable working with data and insights to drive strategic direction.

　　● Demonstrated ability to work collaboratively across departments and with clients 30/60/90 DAYS

　　MODELLING AND ACTIVATING A BEST-IN-CLASS COMMS STRATIC RESPONSE FOR INCUBETA TO GUIDE ALL CLIENT WORKSTREAMS

　　● Understand and align with Incubeta's vision and goals re: client growth and opportunity

　　● Understand agency team structure

　　● Understand current revenue, ROI, team structures, and working practices

　　● Audit all teams, tools, ways of working (data and strategy-led) client management, and agency output.

　　● Create internal KPIs including team happiness, client satisfaction, and client account growth

　　● Define and communicate clear expectations, goals, and ways of working with internal teams and clients

　　● Identify and propose innovative trend offerings for clients

　　● Structure data, insights, and strategy team to deliver best-in-class integrated creative agency response across all accounts.

　　● Create internal KPIs including team happiness, client satisfaction, and client account growth

　　● Create Data, insights, and strategy department response framework and one-pager

　　● Work with business unit and operations to formulate and model scopes and relevant response briefs

　　● Onboard and workshop teams

　　● Monitor implementation and client satisfaction

　　● Build cross-market team's relationships.

　　● Be the go-to for all new biz and all strategically important client relationships.

　　If you feel you fit the above criteria, please apply with your CV and cover letter.

　　Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.