About the Team Lifecycle Marketing team is part of the overarching Growth Marketing function and partners and collaborates closely with multiple functions across the organization: Brand, Product and Revenue Marketing, Core and Growth Product, Analytics, and Customer Experience. Lifecycle Marketing is influential in defining and driving the user communication strategy and is impacting the business, using a combination of analytical skills, creativity, and customer insight to craft and implement programs that result in measurable adoption, engagement, and revenue growth.

　　About the Role As Miro’s Copywriter supporting user engagement motion, you will have the unique opportunity to impact Miro business growth by improving user activation, engagement, product adoption, and retention by co-creating the most engaging and inspirational personalized lifecycle communications and marketing campaigns. You will partner closely with Growth, Product, and Brand Marketing to build user-centric, personalized content and narratives, and drive ongoing experimentation with copy and messaging that will help Miro to grow more successful and engaged users across all plans and key personas.

　　What you’ll do

　　You will be responsible for writing creative and impactful lifecycle copy: email newsletters, nurtures, transactional notifications, promotional messages, and more. Support Lifecycle Marketing in delivering commitments to drive Activated and Engaged Miro users through messaging and content experiments Own, lead, and drive copy and content-related experiments in collaboration with Lifecycle Marketing Managers and PMMs Partner with Lifecycle Managers on creating new and improving existing emails with dynamic content and content for future localization equity package What you’ll need 3+ years of copywriting experience at a tech company (SAAS a major plus), brand, or agency working on the B2B or B2B2C market Writing impactful copy for digital touchpoints. Experience with writing for lifecycle channels (emails, push notifications, SMS, chatbots, in-app, and more) is a huge plus Experience and proven results in driving business impact through copy and content experimentation and testing Excellent English language writing and editing skills, creative thinking, and storytelling Experience working with translations and localized content, experience writing data-driven dynamic content and UX copy Customer-centricity, ability to understand different user segments, their needs, jobs, and struggles, and write personalized, and converting copy for them Understanding key business drivers and target metrics. Experience in crafting messaging that impacts the business. Ability to drive effective results by taking a test and learn approach — and articulating rationale behind approaches and their impact Ability to work in a highly collaborative environment and establish relationships with a variety of stakeholders. Strong sense of ownership and ability to prioritize Growth mindset, tolerance for ambiguity, ability to generate hypotheses, test, learn, and iterate Empathy with readers, customers, and teammates What's in it for you Competitive equity package Medical insurance coverage Lunch, snacks and drinks provided in the office Wellbeing benefit and WFH equipment allowance Annual learning and development allowance to grow your skills and career Travel allowance for your commute Opportunity to work for a globally diverse team Inspiring workplace in the heart of Amsterdam About Miro Miro provides a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together. Our mission is to empower teams to create the next big thing by creating a place where teams can create together seamlessly, regardless of location. 

　　Today, more than 50 million users in 180,000 organizations including Nike, Ikea, Deloitte, WPP, and Cisco depend on Miro to improve product development collaboration, to speed up time to market, and to make sure that new products and services deliver on customer needs.

　　Miro's visual workspace enables distributed teams to come together to synthesize information, develop strategy, design products and services, and manage processes all throughout the innovation lifecycle. When you look at a Miro Board, you can see hundreds of collaborators moving through the space as named cursors on the screen designing, contributing ideas, providing feedback, and co-creating together with shared tools and information. 

　　Everyone in Miro has access to the same shared capabilities designed for innovation including diagramming, wireframing, real-time data visualization, and built-in support for agile practices. Miro's workspace is integrated with more than 130 other applications including Jira, Azure DevOps, Asana, Zoom, Slack, and Teams, many of which offer two-way integrations and can be dynamically updated directly from Miro.

　　Miro enables organizations to accelerate time to market and ensure continuous alignment with customer needs and company strategy. In most organizations, Miro is used by product development teams looking for a new, better way to drive innovation. However, we see more teams including marketing, sales, management consulting, architecture, creative design, and HR that are increasingly applying innovation methodologies such as design thinking and agile practices and adopting Miro for this work.

　　Check out more about life at Miro: 

　　Youtube: https://www.youtube.com/@lifeatmiro Blog: https://miro.com/careers/life-at-miro/all/ Instagram: https://www.instagram.com/wearemiro/ At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

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