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　　Job Category

　　Marketing & Communications

　　Job Details

　　About Salesforce

　　We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

　　The Salesforce marketing team is seeking an SEO expert with a strong business mindset to boost our global marketing pipeline through organic web channels.

　　In this role, you'll collaborate with the SEO team to execute annual and quarterly web-organic strategies and partner with Web, Content Marketing, and Campaigns teams for successful implementation. Your data-driven approach will drive resources toward increasing traffic, improving conversion rates, and generating MQLs through organic web channels.

　　The ideal candidate has a background in B2B and tech-focused content marketing and SEO, with expertise in lead generation. You possess a deep understanding of SEO and the B2B lead funnel, and you excel at enhancing business processes through frameworks, streamlined processes, and automation where needed.

　　Responsibilities

　　Conduct keyword research to identify valuable search terms and trends, and develop a comprehensive keyword strategy for content optimization.Work with the SEO team to design and implement process improvements that increase both productivity and business impactProvide recommendations and optimize website content, meta tags, headers, and URLs to improve search engine rankings and user experience.Deliver against the annual SEO roadmap and provide progress reportsWork cross-functionally with Content Marketing, Integrated Campaigns, Web Marketing, Web Dev, PR and Product Teams to deliver on strategic roadmapOversee day-to-day tactics that increase discoverability and improve keyword ranking, as measured by the business metrics of traffic and lead productionWork with Analytics and Digital Marketing teams to identify and expose content gaps, using data to influence content production and localization roadmapsStay current on SEO trends and guide the organization through changes to the algorithm and SEO best practicesLeverage Brightedge, Google Analytics, Tableau and Salesforce for data analysis and insights generation

　　Qualifications

　　Strong domain knowledge within SEO (2-5 years experience)Passion for driving organic growthIntellectual curiosity and strong teamwork/collaboration proclivityFamiliarity with technical audience, international SEO and the B2B SaaS modelProficiency in using SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Moz) to track, analyze, and interpret data to make data-driven decisions and optimizations.Self-starter with the ability to use data and industry insights to make strategic decisionsStrong analytical skillsStrong written and communication skills

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