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Communications Specialist, Kenya & East Africa
Communications Specialist, Kenya & East Africa-March 2024
Nairobi
Mar 18, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
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About Communications Specialist, Kenya & East Africa

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  The communications team is a group of storytellers, reputation guards, credibility builders and image shapers. For this role, you should have a proven ability to easily distill and communicate complex issues on a short deadline. The ideal candidate has excellent media relations skills, the ability to analyze opportunities and risks associated with media inquiries, and the strategic judgment to respond accordingly. You're good at connecting the dots and seeing the bigger picture. You work well under pressure, thrive in an entrepreneurial environment, and you're able to respond to and collaborate on a range of situations with empathy and a people-first mindset.

  This role will be based in Nairobi, supporting Kenya and East African markets.

  Job Description:

  - Support sub-regional strategy at market level, that will feed into the wider Sub-Saharan Africa & METAP strategies to build trust in our content, ad services, our product and our company.

  - Keep a close eye on surrounding markets covered in sub-region to help pre-empt any potential challenges that may arise

  - Develop and execute communications campaigns to support TikTok's strategic objectives in the market, linked to clear goals and metrics.

  - Draft and review internal documents

  - Work with teams across the company including operations, marketing, partnerships, product, and policy to provide strategic guidance and local insights

  - Assist the Communications Lead by collaborating with cross-functional teams on blog posts, media pitches, and launch materials etc

  - Support spokespeople in preparation for media interviews, presentations, and other speaking engagements

  - Build and maintain relationships with media and influencers across different beats that will help us serve our reputation management, as well as support cross-function team goals

  - Managing positive working relationships with local cross-function teams

  - Provide counsel to cross-function teams during issues or crisis

  - Provide ongoing product and policy risk review and counsel

  - Support team with local language translations where required

  - Work closely with PR agencies to ensure meticulous execution of tasks

  Qualifications

  - Based in Nairobi

  - Bachelor's Degree in Communications, Marketing, Journalism or related field

  - 5+ years proven communications and PR experience (B2C PR/Comms agency, corporate communications experience preferable)

  - Understanding of local media and creator market and trends

  - Good understanding of TikTok as a user

  - Strong existing media relationships

  - Strong project management skills

  - Able to develop campaigns/comms strategies and execute these independently

  - Strong written and oral communication skills in English and excellent interpersonal communication skills

  - Ability to handle multiple projects and positive about working in a fast-paced environment

  - Highly organized with attention to detail

  - Self-starter and an independent worker

  - Tech industry experience advanteagous

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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