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Communication Lead, Public Relations
Communication Lead, Public Relations-March 2024
Pittsburgh
Mar 16, 2025
ABOUT PNC
For more than 160 years, we have been committed to supporting our customers, communities, employees and shareholders. At PNC, we are proud of our longstanding history of building strong communities th
10,000+ employees
Financial Services
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About Communication Lead, Public Relations

  Position Overview

  At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. We are seeking a Communications Lead to help prepare for, monitor and support a wide variety of issues, including those that pose reputational risk. The right candidate will have experience managing a variety of issues, and possess a broad understanding of the business, public policy, and media landscapes today.

  This individual will report to the Communications Director, Issues Management and Corporate Reputation, and collaborate closely with partners across the marketing and communications team and throughout the company.

  This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager's discretion.

  What You'll Do

  Monitor, identify, and support plans related to the company's position on key issues, including those that could pose reputational risk.

  • Support the company's communications response to a wide variety of issues, events and crises as they unfold, including drafting talking points and statements.

  • Manage employee requests to speak in public forums, decisioning and evaluating requests as appropriate.

  • Coordinate quarterly reputational risk reporting, compiling data from third party vendors and in-house peers.

  • Support inbound corporate media inquiries, engaging members of the communications team to coordinate a timely and effective response.

  • Proactively identify opportunities to position executives that provide reputational benefit for the organization.

  Who You Are

  • You have 5+ years of experience supporting external corporate communications and/or public relations. Financial sector experience and/or experience working in journalism a plus.

  • You are experienced and comfortable working with reporters and editors.

  • You are a strong writer, able to quickly synthesize large amounts of complex information into clear and concise messaging.

  • You are an independent and resourceful problem solver.

  • You thrive in a fast-paced environment and are calm and composed in a crisis.

  • You are comfortable engaging with, and providing counsel to, colleagues at all levels of the company.

  • You want to join a team of kind, creative and talented individuals who work hard and have fun.

  Job Description

  Develops communication strategies in support of the strategic direction and oversees initiatives, materials, and staff priorities.Develops communication strategies; plans, researches, and develops content for complex communications initiatives.Identifies issues and opportunities, serves as trusted advisor to organization on all aspects of communication, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message.Coordinates final review and approval before internal or external communications are released.Leads project teams of increasing complexity, influences outcomes, and evaluates success as appropriate.Consults and advises on communications strategies based on data-driven insights.

  PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

  Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

  Competencies

  Copywriting and Editing - Knowledge of a variety of formats, styles, and techniques for publishing materials; ability to develop and review these materials to promote business related activities.

  Decision Making and Critical Thinking - Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.

  Effective Communications - Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

  Influencing - Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.

  Media Channel Management - Knowledge of different media channels (e.g. TV, radio, press, etc.); ability to evaluate and select the most preferable media outlets to ensure information is effectively delivered to target audiences.

  Organizational Communications - Knowledge of and ability to utilize the means, tools, techniques and media to communicate information about the organization internally and externally.

  Planning: Tactical, Strategic - Ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan.

  Work Experience

  Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

  Education

  Bachelors

  Additional Job Description

  Benefits

  PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.

  Disability Accommodations Statement:

  If an accommodation is required to participate in the application process, please contact us via email at [email protected]. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and select Option 4: Recruiting for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

  At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

  Equal Employment Opportunity (EEO):

  PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

  California Residents

  Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

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