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Commercial Manager
Commercial Manager-March 2024
Zagreb
Mar 17, 2025
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
10,000+ employees
Consumer Goods & Services, Food & Beverage
VIEW COMPANY PROFILE >>
About Commercial Manager

  Job Description :

  Job Title: Commercial Manager

  Location: Zagreb

  Additional Location: Budapest

  Contract terms: Permanent, full-time

  ABOUT US

  From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing has changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy and reward them with the career-defining opportunities that they deserve.

  Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need world’s very best people.

  ABOUT THE ROLE

  Purpose of the role

  In this role you will own commercial agenda (incl. route-to-market, in-market execution, pricing and key account commercial plans across channels, market shares, and measurement & evaluation), with PNL responsibility, managing Net Sales Value (NSV) and Gross Profit (GP) of selective markets in cluster, and reporting requirements of the Country manager’s strategic priorities.

  You will have a significant amount of liaison with the distributor partners in the markets, providing alignment, planning and follow-up processes. Expected to be in market partner-facing 20% of time. The role is designed to orchestrate a large cross-functional force to ensure the delivery of set results and follow through with all specific market opportunities.

  You will own the P&L for Tier 3 markets for spirits, with 15M USD NSV responsibility. Country Manager will be accountable for the strategic planning and transformation across the region and will provide coaching to the Commercial Manager.

  Top Accountabilities:

  Market Expertise & Country Development:Attend regular in-market visits to gather specific insights and opportunities into channels, efficiency of distributor sales force and use of wholesale,

  Contribute constructively in the development of country portfolio, channel trade strategy and innovation strategy,

  Perform monthly and quarterly business reviews with distributors to ensure performance and plans are on track.

  Deliver Great ResultsOwn the Country P&L for respective markets, with Country Manager coaching, responsible for delivering AOP target.Control and complianceEnsure control and compliance of distributors’ activation in respect to Diageo Marketing code and Code of business conduct across the region

  Track and control the effectiveness of marketing spend

  Work with finance partner to ensure sound credit control

  Lead supply agenda with partners

  Leverage Centre of Excellence for standardized and automated reporting and analytics

  Executional ExcellenceDevelop close collaboration with Diageo Country Manager and Customer Activation team, as well as Trade Marketing and Sales teams in distributor organization,

  Ensure proper M&E to track performance, capture learnings and support Country managers to influence Partners to achieve contractual performance and consumer KPIs.

  ABOUT YOU

  At least 5 years’ rounded business experience, comprising preferably of commercial experience. Experience in another function, e.g. Finance, Marketing, and Strategy will be considered as a plus

  Proven track record of operating as a self-starter in an environment in which you are required to be self-sufficient.

  Cross-cultural experience is an advantage

  Developing market experience is an advantage

  Experience working with 3rd party distributors / partners is preferable.

  Benefits

  Unique Family Leave opportunity

  Opportunity to work across market and cultures

  You will deal with world class brand portfolio

  Product Allowance to purchase company products from the staff shop

  Flexibility

  This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

  Diversity statement

  Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

  Worker Type :

  Regular

  Primary Location:

  Zagreb

  Additional Locations :

  Budapest

  Job Posting Start Date :

  2024-01-18

  With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

  Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

  With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

  DRINKiQ

  What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)

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