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Cluster Marketing Executive - Part-Time
Cluster Marketing Executive - Part-Time-November 2024
Edinburgh
Nov 17, 2024
About Cluster Marketing Executive - Part-Time

  Additional Information Flexible location in one of the UK North Cluster property locations; Aberdeen, Edinburgh, Glasgow, Newcastle,Durham, York, Leeds

  Job Number 24009847

  Job Category Sales & Marketing

  Location Delta Hotels Edinburgh, 111 Glasgow Road, Edinburgh, Scotland, United Kingdom

  Schedule Part-Time

  Located Remotely? N

  Relocation? N

  Position Type Non-Management

  POSITION SUMMARY

  Marriott International’s Managed hotels in the Scotland and North East England market seeks a dynamic, creative and innovative Marketing Executive to support the development and implementation of integrated strategies designed to position its hotels competitively with a strong focus on demand generation, brand-strong guest experiences and creative engagement that drives loyalty. A list of hotels associated with this role can be found at the bottom of this Job Description.

  The position reports directly into the Cluster Marketing Manager Scotland and North East England Hotels. This role will be expected to be a strong team player within the Managed hotel teams in the Scotland and North East England market and the UK, Ireland & Nordics Area Marketing Team.

  Objective:

  The Marketing Executive will actively support the development and execution of the marketing activity for each property, including development of an over-arching Scotland and North East England marketing plan, executing campaigns and promotions, and supporting local pull through of assets and activation packs, for above- and on-property marketing.

  Key job functions:

  Work with the Cluster Marketing Manager to support with the development and execution of the Cluster Marketing plan to support the business objectives of participating hotels, including promotions, branding, media campaigns, loyalty marketing and partnership activity, individual property support and reporting

  Work with Cluster Marketing Manager to support development and activation of Destination, Meetings & Events, Food & Beverage, Golf, Spa, Fitness marketing initiatives, particularly to maintain brand and concept compliance

  Support with the management of collateral production requirements, including printed and digital assets and presentations, providing on and above property sales teams with all customer-facing assets and providing marketing support for sales driving initiatives

  Supports with activating hotel digital strategies in partnership with Digital Field Marketing and social media channels using Marriott’s Social Media Monitoring and Management partner, Sprinklr. This will include the creation of content calendars, organic and paid social media activation, reporting and analysis.

  Supports with the management of all hotel collateral production requirements, including printed and digital assets and presentations, responsible for providing on and above property sales teams with all customer-facing assets and providing marketing support for sales driving initiatives

  Supports with the management of all Food and Beverage marketing requirements, including updates of digital assets, systems and menus

  Supports with the reporting, analysis and communication to key stakeholders of Cluster and Hotel marketing initiatives

  Play a supporting role during property photoshoots, including ensuring brand photographic guidelines are adhered to, guidance on use of the photography playbook, and photography audits

  Support the Cluster Team and Director of Marketing UK with regular hotel marketing audits and action outcomes

  Provides a supporting role to properties undergoing renovation, including managing Marketing critical path and pre-, during and post-communications plans.

  Demonstrates strong organisational and marketing planning skills, with the ability to manage multiple projects at once

  Demonstrates a working knowledge of digital marketing techniques, including paid social media, application of social media channels, use of customer communication channels including email and website management

  Support with content creation projects such as cluster destination videography, destination projects, Marriott Bonvoy Traveller projects and overall strategies to create engaging content to support key revenue driving segments

  Work with the Cluster Marketing Manager on the development of hotel activation packs for all marketing activity to ensure campaigns are pulled through to a property level and all key marketing channels are activated

  Responsible for the management, maintenance and content updates of UK digital marketing channels and websites

  Monitor trends, insights and be forward thinking. Sharing best practice and ideas with the team.

  Ability to identify specific action steps, accountabilities and timelines for workload including able to hold self-accountable for achieving results

  Ability to express oneself clearly, concisely and effectively in one-on-one and group settings, both written and verbally, to a wide range of stakeholders, and demonstrate experience in delivering clear, evenly paced presentations to gain consensus on marketing initiatives, using visually engaging content and alternative ways of communicating

  Demonstrates an eye for detail and experience of delivering high quality and professional marketing creative, developed both internally and through the use of appropriate agency resources

  Acts independently to improve and increase skills and knowledge

  Ability to use standard software applications, such as Microsoft Office, including advanced knowledge of PowerPoint and Excel. InDesign and Photoshop desirable

  Performs other duties, as assigned, to meet business needs

  Professional attributes, skills & experience:

  1-2 years relevant marketing experience preferred.

  Excellent command of the English language - both written & spoken.

  A natural ability with social media, especially Facebook, LinkedIn, Instagram

  Knowledge of Excel, PowerPoint, Word.

  Personal qualities & attributes:

  Energy, enthusiasm and a “can-do” attitude – essential

  Bright spark with initiative

  Hard working, determined and tenacious

  Results driven

  Highly practical with plenty of common sense

  People person and team player

  High degree of personal loyalty & integrity

  Hotels included in this Multi-Property Marketing Manager role:

  Residence Inn Aberdeen

  Courtyard by Marriott Aberdeen Airport

  Delta Hotels Durham Royal County

  Delta Hotels Edinburgh

  Residence Inn Edinburgh

  Glasgow Marriott Hotel

  Leeds Marriott Hotel

  Delta Hotels Newcastle Gateshead

  Delta Hotels York

  Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

  Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.

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