Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
Our team at TikTok helps to nurture and grow the mid market accounts by focusing on providing high touch point client service as well as education on TikTok products and solutions thereby supporting the clients achieve their goals for both performance and branding objectives. The team works closely with cross functional teams in providing the best solutions to the mid market clients in terms of both product knowledge expertise as well as vertical insights.
Responsibilities
- Analyze advertisement campaign's performance data to offer mid market clients data-driven business insights
- Manage and grow post-sale client relationships of both branding or performance marketing product offerings by monitoring and analyzing ad campaigns, and proactively taking initiative to improve results and up-sell
- Drive education on ad products & updates and share company best practices as relevant to client or agencies' business
- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team
- Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign
- Spot the growth opportunity for mid market clients by regular performance analysis and escalate business growth findings to all the cross functional team
- Improve product feature adoption and consistently drive the product improvement from market feedback with product and go-to-market strategy
Qualifications
- 5+ years of experience in account management/client services roles in digital marketing
- Experience in managing branding & performance clients
- Experience managing performance advertisers with a deep understanding of their challenges
- Proficient in campaign management, setting up and optimization
- Ability to analyze data and identify insights to assess campaign performance
- Understanding of branding measurement like Brand Lift Study, Ad Effectiveness, Cross Media, and Brand Health Tracking
- Proactive attitude with excellent data analytical skills in excel, always have an A/B Testing mindset towards client business objective
- Ability to work in a dynamic and fast paced environment
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.