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Channel Strategy Manager, Metaworks NPI
Channel Strategy Manager, Metaworks NPI-November 2024
Lansing
Nov 24, 2025
ABOUT META
We’re building a team as diverse as the communities and billions of people we serve every day. Our teammates don’t need to conform here. Lived experiences are an asset, and we value your unique perspe
10,000+ employees
Social Media, Technology
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About Channel Strategy Manager, Metaworks NPI

Summary:

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.

Required Skills:

Channel Strategy Manager, Metaworks NPI Responsibilities:

Support the ideation, technical development, and launch of innovative Facebook smart display products from product definition and planning through production, release and end of life.

Provide hands-on program management during the analysis, design, development, testing, implementation and post-implementation phases of the go-to-market and category management projects assigned.

Establish shared vision across the company by building consensus on priorities leading to product sales and in-market execution.

Develop and partner with stakeholders on the strategy for launching and sustaining AR/VR and smart display products and services across channels (retail, first party webstore and enterprise).

Partner with product management, product marketing managers, sales account managers, operations, finance and cross-functional expertise groups related to the category, connecting and coordinating launches.

Understand Facebook’s strategic and competitive position and deliver products that are recognized best in the industry.

Support the product roadmap with iterative improvements, justifiable ideas to enhance existing functionality, and introduce new features.

Partner with sales and demand planners to provide forecasting and revenue reporting for the category business.

Measure and optimize program results and provide weekly insights from business metrics.

Track the success of the category business by evaluating key indicators such as revenue, GM, seasonality, trends, and share goals.

Maintain a strong knowledge and awareness of the category industry and competitive trends.

Use understanding of channel environment, consumer, and overall marketplace dynamics impacting the AR/VR category to drive agreement on key channel objectives and strategies for the category and products with product marketing managers, channel account teams, and regions.

Develop a close working relationship with the channel sales managers, channel marketing managers, product managers, operations teams and industry partners where appropriate.

Be the product expert for key initiatives and respective products in the channel and evangelize key takeaways with the product groups, account managers and externally with accounts.

Communicate key issues and opportunities to product groups to influence overall platform strategy, pricing, packaging and product decisions in the category.

Telecommute from anywhere in the US permitted.

Minimum Qualifications:

Minimum Qualifications:

Employer will accept a Master’s degree in Engineering, Engineering Management, Marketing, Business, Business Administration, or related field and 3 years of work experience in job offered or in a business, product, or program management-related occupation. Experience must include 36 months of experience in each of the following:

Knowledge of consumer electronics and marketingConsumer Marketing strategy and tactical promotional planningLaunching products in an omni-channel environmentRetail Go-To-Market planning and execution, influencing leadership and collaborating to drive resultsCommunicating to drive projects across multiple groups, and interacting with senior leaders and virtual teams internally and externallyKnowledge of VR/AR and SmartHome/IOT product ecosystemsInfluencing others across multiple groups and collaborating to achieve objectivesPL management of $200 million+ annual business(es), including direct PL accountability/management experienceWorking through multiple internal and external partners to achieve resultsProduct or category and business experience within a global, multi-brand company.

Public Compensation:

$254,418/year to $291,060/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

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