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Channel Partnerships Manager, Independent Agencies (MY)
Channel Partnerships Manager, Independent Agencies (MY)-March 2024
Kuala Lumpur
Mar 20, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About Channel Partnerships Manager, Independent Agencies (MY)

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  Our team comes from SEA Regional Business, Global Business Solutions. We partner with key agency partners across the Southeast Asia region to drive their user growth and marketing strategy by owning and implementing customised marketing and measurement solutions, ad tech integration and platform innovation.

  Responsibilities

  - Establish and manage client relationships with brands or agencies

  - Define and co-own account plans to unlock investments and drive client's business objectives

  - Create persuasive sales presentations using market trends, case studies and product collateral

  - Retain and grow revenue from advertisers; exceed quarterly sales goals

  - Develop Go-To-Market strategies, and execute to drive sales and market share.

  - Provide clients with the highest level of customer service and consultancy

  - Roll out training and enablement programs, and aid in agency certification program

  - Frame client opportunities and challenges to enrol cross functional support

  - Collaborate with internal teams globally and regionally across product, marketing, legal, engineering and sales to structure and execute operational and strategic initiatives such as developing account plans, synthesising market data, leading client analysis and defining the overall solutions approach

  - Brainstorm, identify, and implement advertising solutions on TikTok products to deliver measurable results for clients

  - Identify relevant trends and opportunities to craft business cases in support of any new products and/or solutions

  - Ensure smooth operations for campaigns from start to finish by working closely with different cross functional team members

  Qualifications

  - 8+ years of experience in digital advertising sales or agency media planner or strategy roles

  - Demonstrated understanding of digital media platforms, the ad-tech ecosystem and ad measurement metrics for branding and performance

  - Candidates with a proven track record of hitting and exceeding sales targets will be prioritised

  - Well networked in the market across independent agencies and brands.

  - Has a good understanding of the local Malaysian marketing market, and is able to approach it to drive sales revenues.

  - Demonstrated experience in working with cross-functional teams

  - Excellent verbal and written English, and local market language relevancy

  - A great orator with ability to deliver persuasive presentations

  - Experienced in analysing data and delivering impactful insights

  - Self-starter, fast learner with a can-do spirit

  - Ambitious and tenacious, with a willingness to grow and develop within TikTok

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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