Overview:
The Campaign Analyst role is at the heart of our mission to drive success in paid media campaigns. As a vital member of the MACS team, you'll take the lead in dissecting campaign performance, transforming data into actionable insights, and delivering comprehensive reports both during and after campaigns. Collaborating closely with our paid media channel leaders, your work will center on tracking performance against benchmarks and crafting reports that communicate valuable trends, insights, and discoveries. Whether through emails or engaging presentations, you'll be the storyteller behind the data.
If you're passionate about metrics, a pivot table hard worker, and adept at drawing narratives from data, this dynamic and fast-paced role is your opportunity to shine. We're on the lookout for an organized and diligent teammate to join our entrepreneurial team.
Come join us!
Responsibilities: Able to analyze data, put together a story of results, and present findings to both internal MACS team and other departments Present data findings in front of peers and to leadership Help maintain data cleanliness by QA'ing raw campaign data, occasionally helping to accurate any data errors Handle ad-hoc requests for activation teams to understand and contextualize campaign data results Provide forward looking recommendations for audience targeting, partner mix, and budget to Activation team and Campaign Planning team Attend weekly meetings to understand when new campaigns are launching and any trends that may impact results Process-oriented, but adaptable to changes due to ever-changing digital landscape Curious, and always wants to be learning new things and pushing to make things more efficient and productive Basic Qualifications: Bachelor's Degree 4+ years of experience at a brand, agency, or related vendor in digital media field or role Additional Qualifications: Strong understanding and knowledge of digital paid media attribution, metrics (e.g., CPM, CPA, etc.), and benchmarks (e.g., avg view rate for videos, etc.) Experience with ad servers (e.g., CM360, etc.) and other paid ad tracking platforms (e.g., Google Ads, Facebook Business Manager, etc.) Experience with web analytics (e.g., Adobe, Google Analytics, etc.) Strong at putting together visual presentations using Google Presentations, PowerPoint, or Keynote Strong data analysis skills using Excel, Tableau, Datastudio; immediate to advanced experience building dashboards and other visualizations; extracting data from various data sources to build dashboards and visualizations Understanding of Python and/or R Experience with project management software or platforms such as Asana, Trello, JIRA, Basecamp or equivalent Experience within the digital media industry in marketing, advertising, or advertising technology & analytics, with Entertainment Streaming space a huge plus Direct digital media buying and activating a plus! Flexibility and ability to handle multiple projects at one time Join the Paramount Streaming Talent Community ! Get the inside scoop on life at Paramount Streaming and about career opportunities.
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ADDITIONAL INFORMATION
Hiring Salary Range: $64,800.00- 85,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
https://www.paramount.com/careers/benefits
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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