We are looking for an experienced marketing professional to build and execute marketing initiatives to business audiences across India.You will be responsible for marketing Meta's advertising solutions - by creating marketing programs and thoughtful narratives to drive partner value and product adoption.You will balance both strategy and execution, building full-funnel marketing plans that are deployed across multiple channels including digital, events, sales enablement, trade partnerships and more. The ability to measure, evaluate and optimize impact will be key.You will adopt a X-audience approach to ensure that all relevant customers are effectively impacted through our marketing. To achieve this you will partner with and influence XFN teams including Sales, Product Marketing, Marketing Science, Comms and Policy.In this role you will have the opportunity to ideate to drive creativity, whilst also rolling up your sleeves to execute.This role reports to the Head of Business Marketing, India and is based in our Gurgaon office.
Business Marketing Manager, India Responsibilities:
Build, communicate and execute strategic marketing plans that are aligned with the goals of the marketing organizationGrow adoption of the Meta family of apps and services through developing audience-led partner educationDrive x-audience strategy and execution across IndiaCollaborate and communicate with cross-functional teams in India and regional marketing teams to build programs and narratives for business audiences in IndiaDemonstrate strong measurement rigor, evaluating and optimizing programs to drive clear incremental revenue and product adoptionMinimum Qualifications:
Proven experience communicating effectively, collaborating and influencing strategically across cross-functional partnersExperience working in India with deep knowledge of the advertising and marketing industriesExperience in building and executing multi-channel marketing programs that span multiple audiences, with proven business impactDemonstrated ability to practice agility and lean into high priority workstreams8+ years experience in a B2B and/or B2C marketing roleAbout Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.