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Brand Manager, Oster Professional
Brand Manager, Oster Professional-April 2024
Atlanta
Apr 17, 2025
About Brand Manager, Oster Professional

  Newell Brands:

  Newell is a leading $9B global consumer products organization with over 29,000 employees and more than 70 beloved brands. Newell’s vision is to light up every moments by being a consumer led marketing organization that leverages innovation and base business management to be the growth engine for the enterprise! We are on a journey to accelerate brand market share growth by transforming into a brand management led organization.

  Oster Professional:

  Oster Professional is a leading producer in barber and hair stylist products as well as pet grooming tools. The product line includes the popular Oster Classic 76 and Fast Feed barber clippers. Oster is a brand with strong heritage—2024 will mark the 100-year anniversary of the first Oster clipper.

  Position Summary:

  The Brand Manager position on Oster Professional will be deeply involved in building and executing plans for future growth.

  • Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for Oster Professional

  • Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth

  • Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal

  • Leverage eComm and DTC data to improve omnichannel performance

  • Manage the business with an eye towards speed and focus on increasing profitability

  • Drive the innovation process to deliver new products that create category growth and increase Newell gross margin

  The ideal candidate will bring at least 3 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.

  Key Responsibilities:

  Helps build annual brand marketing and business plan

  Helps deliver revenue and profit targets by delivery key initiatives on time and in full

  Manage A&P budget

  Leads the majority of New Item and Innovation projects; Partners with PMO to ensure cross functional readiness for innovation gate meetings

  Partners with finance to deliver accurate innovation forecasts; Leverages finance for decision support to ensure choices consider the full impact

  Understands consumer target and ensures everything serves the consumer target

  Writes briefs for consumer insights projects; Partners with insights team to ensure research has a clear purpose and will be actionable; Responsible for reviewing research output and recommending actions in partnership with Insights team

  Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning

  Leverages analytics on share of shelf to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; Improve in market assortment

  Identifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share

  Calculates the ROI of events, advertising and projects; Leverages data and an ROI mindset to select projects

  Analyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional plan

  Studies key competitors to identify the competition’s price and promotion strategy

  Support customer teams to unlock new distribution (selling decks, sell sheets, samples, etc.)

  Conduct in-market store checks quarterly

  Leads monthly SKU Heath Check process to ensure deletions occur and manages new SKU creation to stay within target

  Participates in the creative strategy development process

  Authors creative briefs for many digital marketing executions

  Partners with eComm and Digital Marketing team to run A/B testing on creative to quickly isolate best content and invest in it

  Participates in media mix modeling process; Applies insights to improve business performance

  Required Experience/Qualifications:

  A four-year college degree, MBA preferred.

  3+ years of brand management experience

  Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data

  Prior experience in CPG (Consumer Products) or a Durables organization

  Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.

  Demonstrated ability to deliver results

  _Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

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