Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
Position Summary
The Brand Manager, Immunology is responsible for managing establish brand positioning and driving performance, leading brand team and working with IFTs (In field team) in their efforts to carry out the company’s goals and strategies and supports the team.
Especially, shaping the market for accelerated penetration with expanded indication is expected performance. Business financial acumen (long term sale forecasting, budget management and business case development) based on market environment understanding, generating impactful insights to strategy thru stakeholder alignment, and seamless execution including effective storytelling with proper material/tactics are expected capabilities.
Roles Responsibilities
Participating in the development of marketing objectives, strategies, advertising, and promotion
Executing marketing strategies
Developing annual sales volume and profit forecasts, pricing, and expense budgets.
Recognizing the needs of key stakeholder and addressing them
Participating in trainings and adopting current market trends and detailing strategies
Developing detailing materials in line with the brand team’s goals and strategies
Understanding and presenting clinical data (must be able to provide as much information as necessary and answer product-related questions, instructions on usage, safety data, clinical study data, etc.)
Leading eChannel Management
Managing patient support program (TBD)
Ensuring all business activities comply with the relevant Acts, legal demands and ethical standards.
Achieving sales, margin and market share annual goals.
Additional Information
Bachelor’s degree with scientific background preferred
Experience in immunology or Dermatology preferred
Relevant experience in new brand launch preferred
3+ years of sales or marketing experiences in relevant industry
Strong communication skills
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.