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Brand Manager
Brand Manager-November 2024
Nov 23, 2024
ABOUT NOVARTIS
At Novartis, we’re reimagining medicine to improve people’s lives through innovative science and technology.
10,000+ employees
Biotechnology
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About Brand Manager

  About the Role

  185+. This is the number of people dedicated to winning people`s heart and minds.

  Our MISSION is to discover new ways to improve and extend people's lives. We use science-based innovation to address some of society's most challenging healthcare issues. We discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible.

  Brand Manager - Cardiovascular/ IHD

  Responsible for the creation and execution of marketing plans for the assigned product portfolio. Owns the orchestration for the development and implementation of initiatives to drive customer satisfaction and positive experience with Novartis solutions for patients and HCP needs beyond medicines. Accountable for driving and optimizing profitability, sales, market share growth and revenue. Elaborate local strategy and tactical plans for a specific customer group and ensure their implementation; this includes developing close relationships and calling on targeted customers as well as executing field activities.

  Your key responsibilities:

  Your key responsibilities include, but are not limited to:

  • Overall accountability for brand performance, meeting brand targets as defined by forecast.

  • Be recognized as the 'brand champion' by developing and continuously updating knowledge of therapy, product and market as well as anticipating future trends in disease management, patient access.

  • Form local strategy and tactical plan for one or several brands using global available resources. Creating, adapting and driving of omni channel brand tactical plans (Situation analysis, key issues, SWOT, strategic imperatives, marketing objectives, tactics (including timetable and resources allocation) in collaboration with other departments.

  • Ensure motivation, engagement and internal coordination of country team (medical, finance, Max, DRA), cluster and region to maximize the use of available resources.

  • Share best practices.

  • Double visits and coaching field communication with clients.

  • execution of customer-focused field activities as per tactical plans (round tables, national and international congresses, advisory board meetings, etc.).

  • Ensuring compliance with country specific as well as Novartis regulations and code of ethics.

  • Full compliance with all Novartis regulations regarding: Data Privacy, Quality and other internal regulations on Integrity & Compliance (e.g., NP4, Conflict of Interest, Code of Conduct)

  Deadline for applications 12th of January!

  Diversity & Inclusion / EEO

  We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

  Role Requirements

  We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

  What you'll bring to the role:

  • English - fluent level (writing and speaking).

  • Mandatory minimum 3 to 5 years previous experience in commercial roles

  • Strategic thinking: cross functional Medico/Marketing/Max strategy & tactics elaboration and implementation

  • Growth mindset: Curiosity, innovative attitude, creativity, agility, learning appetite

  • External Focus - Customer relationship management - Customer satisfaction orientation

  Why consider Novartis?

  766 million lives were touched by Novartis medicines in 2021, and while we're proud of this, we know there is so much more we could do to help improve and extend people's lives.

  We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.

  We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world's toughest medical challenges. Because the greatest risk in life, is the risk of never trying!

  Imagine what you could do at Novartis!

  Division

  International

  Business Unit

  Region Europe IMI

  Location

  Slovenia

  Site

  Ljubljana

  Company / Legal Entity

  Novartis Pharma Services AG

  Functional Area

  Marketing

  Job Type

  Full Time

  Employment Type

  Regular

  Shift Work

  No

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