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Brand Finance Manager - Whiskey & Cordials
Brand Finance Manager - Whiskey & Cordials-November 2024
New York
Nov 23, 2024
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
10,000+ employees
Consumer Goods & Services, Food & Beverage
VIEW COMPANY PROFILE >>
About Brand Finance Manager - Whiskey & Cordials

  Job Description :

  Which company will you join?

  From Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, nothing has changed. We’re the world’s leading premium alcohol company! Our brands are industry icons including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy and why we reward them with the career-defining opportunities that they deserve. Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the very best people!

  At Diageo, our purpose is to celebrate life everywhere, every day. To do that, you will join an organization that is passionate about customers and consumers, and proud of what they do. Diageo teams constantly set high goals and then try hard to exceed them. We are also an incredibly diverse organization, and we value each and every one’s talent and personality.

  Purpose of Role:

  The Brand Finance Manager supports the Whiskey & Cordials team with, forecasting, analysis, budgeting, initiative, and strategic planning to support obtainment of North American Market objectives. This is an exciting role that has high visibility across Marketing and Finance leadership, providing analytical insights to the Whiskey & Cordials SVP and Leadership Team, as well as cross-functional Finance senior leadership.

  The key objective of this role is to own and lead the financial agenda for the Whiskey portfolio, well over $2B in NSV and $400M in A&P, working with the marketing and finance teams to produce insightful analysis and performance-driven recommendations. This role reports to the Director of Brand Finance for US Spirits. Brand Finance owns and drives forward-looking planning and financial analysis to deliver accurate and timely forecasts in line with the business requirements and designated timeframes. We provide hands-on support as required to ensure all key financial results are met. The team does all of this while building and maintaining good working relationships with both finance and non-finance partners in various departments across the company.

  Context/Scope:

  Financial and strategic business partner for Whiskey & Cordials Brands organizationPlays a meaningful role in crafting the company's long-term sustainable growth strategy while also focusing on near term brand performanceProvides financial oversight of A&P brand budgetsSupervise current brand performance and key drivers of growthCharged with partnering with cross functional teams to model future brand performance and valuing potential growth driversLead and contribute to coordinated business planning initiatives for US SpiritsRequires the individual to excel functionally and to build effective working relationships across the commercial and brand teams at all levels of the organizationCollaborate with M&E/Data Analytics/NRM team to ensure that the brand team is identifying and bringing to bear useful insightsPartner with A&P Team in Budapest to ensure adherence to the principles of budgetary control in all marketing teams. Ensure all activities and growth plans align with Diageo strategy and standards.

  Finance Manager will:

  Lead Portfolio Strategy process for Whiskey & Cordials Brands, developing a framework, tools, templates, and analyses to synthesize portfolio projections and develop insightsLead and drive building blocks and the financial elements of the annual brand planning process across Whiskey & Cordials CategoriesAssess financial performance, provide business insights, and develop scenario plansPartner with Brand teams to coordinate/prepare/facilitate quarterly brand plan reviewsAssess investment opportunities to ensure they align with overall strategy and financial targets, while developing return on investment analyses to evaluate programs, opportunities, and cost savings initiativesDrive efficiency initiatives to ensure effective allocation of resources and efficient use of investments by brandChampion the compliance agenda and maintain a strong internal control & compliance environmentExcel at cutting through ambiguity and act as a critical thought partner to the Marketing and Innovation Leadership Team and SVP Finance US SpiritsSupport SVP in ad-hoc projects including but not limited to US Strategy, portfolio optimization, and performance management

  Key Outputs:

  Monthly O&R for Brand A&P investmentsAnnual Integrated Business Plan Growth Building Blocks and Investment AllocationDevelopment, compilation and communication of brand performance, market assessments, competitive reviews, and other industry and portfolio strategy related insights and summariesInsightful business performance management analysis and generation of improvement opportunitiesTransform ideas that may range from market insights and competitor performance to creative investments and growth models into financial projectionsProvide brand growth modeling, profitability analyses, and scenario planning

  Qualifications and Experience Required:

  5+ years of relevant business experienceBachelor’s Degree or equivalent experience required. MBA and / or recognized accounting qualification preferredFP&A, Brand Finance, Commercial Finance experience preferredCPG Experience preferredOutstanding analytical, financial modeling, and presentation skillsStrong interpersonal skills with a validated ability to collaborate with various partner, build relationships, and influence across large matrix organizationCapacity to communicate sophisticated ideas in simple understandable termsAbility to balance strategy and drive to executionHigh energy and drive

  Diversity statement:

  Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

  We know that for Diageo to succeed and realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.

  Worker Type :

  Regular

  Primary Location:

  3WTC

  Additional Locations :

  Job Posting Start Date :

  2023-12-05

  Salary Range:

  Minimum Salary:

  $110040

  Maximum Salary:

  $183400

  At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

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