Job Description

　　As the Brand & Specialist for your Business Area (BA), your role encompasses the responsibility of managing the brand and events within your BA. This includes actively promoting and cultivating your BA's identity, while simultaneously extending Continental's primary brand presence and enhancing the company's reputation among all stakeholders, both online and offline, as well as in live communication contexts.

　　Collaboration

　　• Participate in ContiTech's central brand council to enable regular brand related exchanges in terms of strategic brand positioning and visual guidelines

　　• Are your BA's main interface to the central Brand Manager and our IP department.

　　• Select and manage relevant service providers and agencies.

　　Brand Management

　　• Ensure full coherence of all communications' materials and activities in your BA with the help of established brand guidelines.

　　• Develop, maintain and update brand guidelines for BA specific product brands.

　　• Develop and manage all brand assets (e.g., imagery, voice, tone, templates) in collaboration with Group Sector

　　Data Asset Management (DAM)

　　• Are the main responsible of your BA for the central DAM tool.

　　Event Management

　　• Manage all fairs and events your BA organizes or participates in to showcase your BA's products and services, demonstrate your BA's expertise, and interact with your defined target audiences.

　　•Steer the preparation, coordination, execution, and follow-up of cross-BA driven fairs and events in cooperation with other BA's Brand and Event Managers.

　　• Are responsible for the creation, maintenance, and renewal of product demos and exhibits

　　Domain Management

　　• Manage your BA's domain portfolio and develop a domain strategy (long-term) together with our central Website and Brand Manager.

　　Additional Information

　　Ready to drive with Continental? Take the first step and fill in the online application.

　　QualificationsUniversity degree in the field of Communications, Marketing, Brand or Event Management or comparable qualificationSeveral years of experience as a brand and/or event manager with a focus on corporate design, strategic brand positioning, or event managementExperience in developing and implementing brand guidelines across multiple communication channelsExcellent organizational skills and ability to manage multiple projects and prioritiesAbility to work collaboratively with a diverse group of stakeholdersFamiliarity with project management tools and softwareStrategic thinking and ability to develop and implement effective communication strategiesCompany Description

　　Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of 39.4 billion and currently employs around 200,000 people in 57 countries and markets.

　　The ContiTech group sector develops and manufactures, for example, cross-material, environmentally friendly and intelligent products and systems for the automotive industry, railway engineering, mining, agriculture and other key industries. Guided by the vision of "smart and sustainable solutions beyond rubber," the group sector draws on its long-standing knowledge of the industry and materials to open up new business opportunities by combining various materials with electronic components and individual services.