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Brand Creative Strategy Manager
Brand Creative Strategy Manager-November 2024
Irvine
Nov 22, 2024
ABOUT TACO BELL
Offering customizable tacos, burritos, and other craveable choices, Taco Bell is the nation’s leading Mexican-inspired quick service restaurant brand. From breakfast to late night, Taco Bell’s tasty a
10,000+ employees
Food & Beverage
VIEW COMPANY PROFILE >>
About Brand Creative Strategy Manager

  Who is Taco Bell?

  Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

  Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

  We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

  At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

  About the Job:

  This position will help drive the conceptualization and implementation of brand actions and stories that evolve the brand and step-change growth for the business. Responsible for helping deliver a brand innovation pipeline with creative swings that move culture forward and bring our food story more to the heart of our brand story, this person will help redefine what it means to Live Mas today.

  The ideal candidate understands how ideas drive the business. They are strategic, creative, and analytical with the ability to dream big, bring a distinctive POV, execute effectively, and operate in a dynamic environment. This person can inspire teams, both creative and executional in nature, as we bring the brand to life across all channels and formats. This role is constantly measuring and evaluating the effectiveness of our efforts and reacting accordingly to continually improve our performance across the designated set of KPIs.

  The Day-to-Day:

  This role will be responsible for helping populate the calendar with meaningful moments for the brand, ultimately helping shape and bring a distinctive POV to both product and brand action development while executing the omnichannel marketing campaigns that support them. Partner with Product Marketing to design product comms briefs that are anchored in our brand ethos and breakthrough consumer insights, supported by clear and concise product benefits/RTBs. Lead cross-functional leadership alignment discussions to progress key workstreams and projects, including but not limited to program development briefs, creative development, and launch plan. Lead strategic alignment & project management across Food Innovation, Product & Operations for 2024 and beyond. Partner with cross-functional teams, including Public Relations, Digital, Social, Media to develop robust, multi-channel activation that effectively engages target consumers. Manage and inspire agency partners to develop compelling and engaging brand actions and consumer communications, from briefing to creative development and launch. Create and track KPIs to measure effectiveness of overall marketing activities on an ongoing basis. Is This You?

  BA required; business degree preferred 8+ years of relevant experience including 3+ years’ experience in Brand Marketing, Product Marketing, and/or Strategic Planning roles (CPG or QSR preferred) 3+ Years in a management/leadership role Demonstrated ability to build and execute brand marketing strategies Demonstrated leadership, project management, and planning skills Experience leading and working with cross functional teams and agency partners to create multi-channel, breakthrough marketing campaigns Experience developing and tracking Marketing KPIs Ad agency experience is a plus Multi-channel retail industry and / or franchised business is a plus Competencies and characteristics needed:

  Strategic and creative thinker and storyteller An inspiring and collaborative leader with the ability to influence Flexible, change lover Priority setter Self-motivated with a strong drive for results and intellectual curiosity Dreamer who executes Work-Hard, Play-Hard:

  Hybrid work schedule and year-round flex day Friday Onsite childcare through Bright Horizons  Onsite dining center and game room (yes, there is a Taco Bell inside the building)  Onsite dry cleaning, laundry services, carwash,  Onsite gym with fitness classes and personal trainer sessions  Up to 4 weeks of vacation per year plus holidays and time off for volunteering  Tuition reimbursement and education benefits  Generous parental leave for all new parents and adoption assistance program  401(k) with a 6% matching contribution from Yum! Brands with immediate vesting  Comprehensive medical & dental including prescription drug benefits and 100% preventive care Discounts, free food, swag and… honestly, too many good benefits to name  Salary Range: ­­$130,000-$150,000 annually + bonus eligibility + benefits

  The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

  At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

  Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

  Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

  US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

  Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

  California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.

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