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Automotive Account Manager
Automotive Account Manager-March 2024
Lafayette
Mar 22, 2025
About Automotive Account Manager

  Sinclair Digital Group is seeking an accomplished and forward-thinking Digital Account Manager to join our Drive Auto team and serve as a subject matter expert. This role involves being an contributor to our company-wide sales endeavor, particularly dedicated to the highly competitive tier 3 auto business sector. We require a strategic communicator with a proven track record of leveraging data-driven insights and industry expertise to nurture and expand client relationships.

  The ideal candidate will rapidly acquire an in-depth understanding of our internal systems, operational protocols, and sophisticated business review tools. Playing a leading role in the post-sale service continuum, this individual will proactively oversee ongoing campaigns and partnerships, demonstrating exceptional leadership in resolving and managing any issues that may arise, while ensuring effective communication with relevant stakeholders to guarantee the steadfast retention of existing business. Establishing and maintaining robust business partnerships will be instrumental in achieving success in this role. If you are a trailblazing figure in the industry, we are eager to meet you.

  Primary Responsibilities: Strategic Collaboration: Collaborate closely with sales teams and end clients to develop, optimize, and strategize campaigns, ensuring alignment with objectives and performance benchmarks. Problem Solving: Identify conflicts and demonstrate adept problem-solving skills to support client campaign management effectively. Client Retention: Proactively devise retention plans and strategies to prevent client attrition, providing white-glove service and identifying upsell opportunities to grow revenue. Training and Education: Serve as a support layer for technology and process training, empowering teams with the knowledge and tools they need to excel. Campaign Performance Oversight: Conduct proactive audits of marketing campaign performance, offering transparent insights into both successes and challenges. Industry Insights: Conduct comprehensive research to deliver valuable industry insights and context. Sales Cycle Support: Provide crucial support to the sales cycle, assisting with product mix planning, research, and proposal development as needed. Cross-functional Collaboration: Collaborate closely with sales management and corporate staff to ensure seamless coordination and cooperation in support of sales and operational objectives. Business Reviews: Lead the business review process to ensure retention month over month. Adaptable Responsibilities: Undertake other related duties as assigned to contribute to the overall success of the team and organization. Qualifications: Bachelor's Degree 2 years of experience in senior-level client relationships Demonstrated experience in maintaining robust client relationships Highly process-oriented, organized, and adept at multitasking Exceptional written and oral communication skills Adept at creative and entrepreneurial thinking Proven track record of being solutions-oriented Advanced Qualifications: 3-5 years of experience in digital media marketing products, including expertise in platforms such as Google Ads, Facebook Ads Manager, and OTT Familiarity with the auto dealership landscape and key business drivers Proficiency in Jira program management Experience in the Martech industry If you meet these advanced qualifications and are eager to shape the future of digital account management in the automotive industry, we invite you to join our team. Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

  About Us

  Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

  About the Team

  The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

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