Country Brand Manager, Paxlovid

　　Role Summary:

　　Develop, manage, and deliver on all the operational, marketing strategies and promotional activities for oral COVID treatment in Hong Kong Market, to ensure effective pre-launch/launch with all needed resources available to all customer facing colleagues, in order to maximize patient impact, and accessibility that will change patient life.

　　Key Responsibilities:

　　Support Strategic and Tactical Brand plans based on local customer insightsDevelop innovative impactful promotional programs, activities and exact events to provide proper implementation of marketing plans in accordance with promotional cycles and current targets/tasks.Optimally utilize available expenses to drive the sameWork on campaigns, supporting the preparation of the project brief, agency selection process, CEP registration, progress tracking, and ensuring timely delivery of monthly report.Collaborate with medical and legal team to get appropriate approval for materials and work with Cross Functional Team (e.g. Regulatory Affairs, Market Access etc) to drive oral COVID treatment objectivesTrain field force on product knowledge, positioning and prioritizationControl performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIsPrepare for POA/Reviews and other important meetingsManage local agencies for trans-creation (budget, scope, timing, and quality of project)Forecast brand performance and track progress towards targetMonthly field communication on performance, action items for the brand

　　Accountability:

　　Brand Plan: Review of brand strategies by regulatory / legalCampaign Development: Select best fitting modules for market needsPromo Meetings: Manage compliance review of materials

　　Shared Accountability

　　Develop Life Cycle Management Plan for oral COVID treatment portfolioLong-range forecasting for oral COVID treatment portfolioDevelop promotional meetings strategy and drive executionValidate brand-specific messages, design training (w/medical, regulatory)Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

　　Qualifications:

　　5+ years of pharmaceutical sales and commercial experience. Understand trends in health care and pharmaceuticals, customer and stakeholder landscape, competitive dynamics and sources of business in Hong Kong.Bachelor's Degree, Master Degree or MBA desiredProficiency in the local language as well as English proficiency

　　Technical Skills Requirements:

　　Expect candidates to demonstrate these competencies:

　　Demonstrates business acumenActs decisivelySeizes accountabilityHolds people accountableGrows-othersLeads changeSelf-awarenessCommits to "One Pfizer"Builds effective teams

　　Expect candidates to demonstrate these commercial /management competencies

　　Marketing, Customer and Competitor InsightMarketing ExecutionStrategic and Operational Business/Marketing PlanningData analysis, interpretation and communicationsPerformance and Program MetricsExceptional interpersonal skillsExceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)Exceptional prioritization -among/across brands, resource-constrained contextVendor management

　　Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

　　Marketing and Market Research

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